Comparing strategies across “quick picks” and “big decision buys”—see how goals, KPIs & media choices shift
Marketers across categories share a focus on achieving results but how they define, measure and execute strategies could differ based on the length and complexity of their product’s (and category’s) purchase cycle. We uncover insights by answering 4 key questions with data straight from real marketers.
What’s Inside the Report:
- If business & marketing objectives differ and what contributes to brand success
- How KPIs are selected, and video campaigns are measured
- The solutions media partners deliver and the most effective marketing channels
- Short term KPIs marketers want to focus on and long term KPIs on their wish list
- Marketing playbooks for product categories
Why download?
Get an exclusive look into the mind of real marketers across a variety of products. See how they are setting strategies, defining success and planning for growth.
Here's a sneak peek:
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