This current report is based upon the latest available data, from Q1 2019.
Consumers are living in a video world – it accounted for over 50% of the 11 ½ hours that people spent with media per day in Q1 ‘19 - but it’s important to note that Television reigns as the leader with “live TV” representing over two-thirds of total video viewing. This quarter also marked the first time that more Millennials were engaged with a TV-connected device than radio during any given minute.
Although overall time spent with TV (the device) has decreased, as video viewing grows on alternative devices such as smartphones and connected devices, ad-supported multiscreen TV brands are well-positioned to capture audiences across all demos and across any screen:
In terms of video content discovery, over half of adults are always looking for new TV shows to watch but when streaming service users don’t know what they want to view, they’re more likely to turn to TV first to find something before subscription services.
And when it comes to the Cinema, movies truly are popular with audiences year-round as seven films grossed over $100 million domestically within Q1 for a collective box office total of $1.2 billion among just those titles.