Power of TV in the Attention Economy

In today's digital age, attention has become a critical metric for businesses seeking to connect with their target audience.

Consumers are becoming increasingly selective about where they direct their focus, making it challenging for brands to capture and maintain attention. As a result, many companies now recognise the importance of attention as a new metric for success. The greater the attention brands can attract, the more likely they are to achieve their desired business outcomes.

With this in mind, The Global TV Group created a compilation of relevant research on the topic. The featured studies from Belgium, Australia, Italy and the United States examine the growing importance of the attention economy and the role that television plays in it.