Setting The Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023

Ensure you’re up to date on the most important trends in streaming.

The shift towards streaming as the primary means of accessing premium, long-form programming content is well under way. This rapid growth has created real scale from and audience and platform perspective which has led to many video viewing behaviors hitting a tipping point as we enter 2023.

In this piece, we’ve identified 15 must-know viewer behaviors, marketplace dynamics and trends that will impact how markets develop their strategies and campaigns in 2023.

You’ll learn:

• The number of non-pay TV households vs. pay TV households
• How ad-supported streaming scale compares to paid subscriptions
• The fastest growing streaming platform
• And more!