VAB Setting the Screens Week – A week-long series of 5 Fast Facts daily on: The Evolving Video Streaming Landscape, Content Engagement and Ad Opportunity in Premium Digital Video
There is a wave of new advertising opportunities for marketers across devices, platforms and content. This week-long series, will share daily Five Fast Facts on 3 topics:
The Evolving Video Streaming Landscape, Content Engagement and Ad Opportunity in Premium Digital Video plus a compilation report with key takeaways. This series of Five Fast Facts will highlight the changing consumer behaviors during COVID and the opportunities that exist for marketers in the video ecosystem.
In this next generation of our popular “Left to Your Own Devices” we continue to provide marketers with the latest on video consumption habits in today’s connected world.
Key Learnings from VAB’s Setting the Screens Week:
- Capitalize on the Growing Cross Platform Opportunities: Leverage advanced data to grow incremental reach and engage with targeted audiences in premium video
- Follow Your Consumers Where They Go: Marketers should follow consumer behavior to understand how video consumption evolves as opportunities continue to grow
- Learn From Today and Look Forward to Tomorrow: Test and learn often to inform strategies that drive viewer engagement and overall effectiveness.
VAB Setting the Screens Week
The Latest Facts on Multiplatform Video Consumption Habits
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