Harnessing Consumer Momentum at the Movies

We crave experiences, and the cinema is one of the most preferred entertainment experiences for many.

As 2022 began, many Americans were able to resume the activities and experiences they enjoyed pre-pandemic.

This “celebratory” consumer environment can be seen in many places, but especially in movie theaters, with over half of adults 18-49 reached at the movies this summer. Why does this matter to marketers? The cinema environment offers a great opportunity to engage an energized, attentive and receptive audience.

In this Insights piece, you’ll see how cinema advertising can engage and build equity with these consumers, and quickly amass scale.

You’ll see:

• How going to the cinema is a preferred activity for many, even in the age of movie streaming at home
• How cinema grosses nearly returned to pre-pandemic levels this summer
• How cinema successes delivered scale across audiences
• And more!