How TV & Streaming Cultivate Richer Interactions with Black Audiences Than Social Platforms

TV & Streaming deepens connections with Black audiences more than social

Did you know that Black consumers spend more time with media than the average American? When they're tuned-in, they’re on the lookout for culturally relevant content that speaks to their experiences, with authentic stories and representation. We wanted to learn more about their video viewing habits and conducted custom research that found that they’re more engaged with TV and streaming content than the content found on social media.

For marketers like yourself, this means they’re more likely to connect with and purchase from brands that advertise alongside this content. 

Black Americans are projected to have a buying power of over $2 trillion by 2026. As this audience continues to grow, this analysis shares how brands from a variety of categories can drive sales and brand loyalty with them.