How TV & Streaming Content Inspires Deeper Connections with Hispanic Audiences Than Social Media

Hispanic audiences connect deeper with TV and streaming content…even more than social media content

Did you know that Hispanic audiences are far more emotionally engaged and invested in premium content found on TV & streaming platforms than social media content? This means that they’re more likely to carve out time to watch their favorite shows, connect with their favorite character or be moved to laughter or tears.

Why does this matter? We surveyed this audience, and across all the product categories we asked about - like tech, retail, travel, CPG and more - they were more inspired to purchase based upon what they watched on TV and streaming vs. social.

Marketers, when you engage these passionate viewers through premium video, you can drive sales today and deepen brand loyalty with this huge base of customers into the future.