Adding Multiscreen TV to a Campaign Enhances Brand Impact

Many brands first launch social and search campaigns to build discoverability and an initial customer base, then turn to TV when it’s time to scale. When they do, other channels like search, social and podcasts get a performance boost too.

In the first half of 2026, brands of all sizes, categories and budgets turned to TV to drive brand performance and consumer action throughout the funnel.

What’s Inside the Report?

Data and insights on why adding TV to a campaign increases performance
A category breakdown and total spend analysis
Budget ranges for all 160 brands, 61% of which invested $500K or less
Case studies of advertisers that turned engaged viewers into potential customers
The full list of 160 brands, ranked by spend

Why Download?

If you’re a marketer weighing your first TV campaign, this report shows the impact Multiscreen TV can have. Learn from a diverse group of advertisers and apply their results to your own plan.