Become member
Become a Member

Join a powerful community of industry leaders

As a VAB member, you and your organization are part of an exclusive community of advertising professionals. You will gain access to the insights expertise, connections and analytics, make forward thinking decisions and stay ahead of what’s next in the industry.

What membership fits you?

Cable Network

You are eligible for

Premier Member

Enterprise-level companies that create or distribute ad-supported premium video content.

Professional Member

Emerging media companies, new content providers and distributors in the video ecosystem.

Associate Member

Suppliers, research and measurement companies, vendors, digital / technology companies and private equity firms that support the media and marketing industry.

Individual Consultant

Self-employed consultants within the media and marketing ecosystem.

Premium Benefits And Exclusive Partnership Opportunities

VAB Insights and Custom Research
VAB Insights and Custom Research

Unrestricted access to our expanding collection of over 150 pieces of Insights content.

Bonus VAB Insights Content
Bonus VAB Insights Content

Access to analysis, research and data only released to VAB members.

Networking and Collaboration
Networking and Collaboration

Liaise with top industry executives in the community through VAB events, conferences and webinars.

Thought Leadership Opportunities
Thought Leadership Opportunities

Showcase your research, learnings and voice to our robust community of brand marketers, agency executives and industry leaders.

Expert Advice and Support
Expert Advice and Support

Access to VAB lead strategists and analysts to help tackle your toughest media and marketing questions.

Insights Content Consideration
Insights Content Consideration

Opportunity to provide input on relevant issues and to partner with VAB on Insights content development.

A Seat at the Table
A Seat at the Table

Preferred access to VAB and industry-insider speaking opportunities, such as conferences, webinars and more.

Insider Access to Marketers
Insider Access to Marketers

Access to our Insights content gives you an “insider’s look” at the data and insights marketers are relying on every day to make decisions.

New Member

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.

Learn More

Learn More About Membership

To find about more about member benefits and speak to someone at the VAB, contact us below.

Check if your company is already a VAB member