Modern Video Measurement: An interview
In this conversation, VAB President and CEO Sean Cunningham will talk with President, Paramount Advertising John Halley on what's next for TV measurement. They'll discuss the current state and what innovations and opportunities are next as our industry evolves towards a more modern future of TV measurement.
Modern Video Measurement: A View from the Top
Immediately following VAB's conversation on the state of TV measurement, join us as we sit down for a panel discussion with the experts who are paving the way to a more modern and innovative TV measurement future. We will discuss the challenges our industry is facing in adopting new solutions, the areas of opportunity, and offer guidance and actionable takeaways to help you best navigate the complexities of the ever-evolving measurement landscape.
A FAST Growing Opportunity for Marketers
In our ever-evolving streaming ecosystem, there is yet another acronym to master: FASTs, Free Ad-Supported Television. What are FASTs, and how do they differ from AVOD? As marketers craft holistic video plans intended to reach specific audiences, what is unique about the FAST viewer vs. those watching other streaming platforms? Learn the opportunities for marketers in this growing segment and what the future outlook is.
All Impressions Aren’t Created Equal: What You Oughta Know About Video Measurement
One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact? We know what matters most to marketers is hitting their campaign KPIs, and so in this discussion, we’ll look at ad impact through that lens.
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