VAB AWNY 2022
ADVERTISING WEEK NY 2022

Leading the change that counts

Inspiration and insights to help you embrace the modern TV marketplace.

VAB is a proud sponsor of Advertising Week New York 2022!

Join us for inspiring conversations, fresh perspectives, and actionable takeaways you can use to grow your business.

OCTOBER 17-20 I THE MARKET LINE, NY
Interested in learning more about what we’re talking about this week?
Download or watch this related insights content.
Coming in November You Oughta Know: Why All Impressions Aren’t Created Equal & What It Means for Video Measurement

You Oughta Know: Why All Impressions Aren’t Created Equal & What It Means for Video Measurement

This booklet will show you how ad impact varies among video elementsc within your campaign. You’ll see why it’s so critical to rethink how video campaigns are measured in order to more accurately and effectively quantify success and optimize for future campaigns.

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Stream On

Stream On

Through 23 real-world case studies, learn how to use streaming to boost sales, extend reach, drive in-store traffic and more. Equip yourself with the 8 best practices marketers are using in their streaming campaigns to drive this success.

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Today’s Innovations in Measurement Series

Today’s Innovations in Measurement Series

In this quarterly series, we share over 30 measurement case studies across 15+ product categories to show how brands are successfully using new solutions to quantify common brand KPIs like incremental reach, website traffic and sales.

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Convergent TV Insights: Answers to 4 Common Questions

Convergent TV Insights: Answers to 4 Common Questions

Learn what convergent TV is and how a converged TV marketing strategy can drive business results for brands.

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Available Now! The FAST and the Curious

The FAST and the Curious

What are FASTs and how do they differ from AVOD? Learn the opportunities for marketers in this growing segment and what the future outlook is.

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State of TV Measurement Series

State of TV Measurement Series

Through a series of conversations, this series equips you with an understanding of the critical issues – and opportunities – within modern measurement. You’ll be empowered with the keys to understanding measurement that will unlock brand growth.

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It’s the Most Opportune Time of the Year

It’s the Most Opportune Time of the Year

Learn why consumers’ holiday spirt triumphs over economic uncertainty. Get a peek at their holiday shopping plans, which product categories are primed to be the hottest (and most competitive) and which consumer groups hold the most opportunity.

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Under Pressure

Under Pressure

Learn 6 marketing strategies to successfully navigate your brand through inflation and how those who invest in advertising during economic stress can reap long term rewards

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View more of our work across topics such as cross-platform measurement, attribution, convergent TV, audience-based buying, multicultural marketing and more

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