You Oughta Know: Why All Impressions Aren’t Created Equal & What It Means for Video Measurement
This booklet will show you how ad impact varies among video elementsc within your campaign. You’ll see why it’s so critical to rethink how video campaigns are measured in order to more accurately and effectively quantify success and optimize for future campaigns.
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Stream On
Through 23 real-world case studies, learn how to use streaming to boost sales, extend reach, drive in-store traffic and more. Equip yourself with the 8 best practices marketers are using in their streaming campaigns to drive this success.
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Today’s Innovations in Measurement Series
In this quarterly series, we share over 30 measurement case studies across 15+ product categories to show how brands are successfully using new solutions to quantify common brand KPIs like incremental reach, website traffic and sales.
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Convergent TV Insights: Answers to 4 Common Questions
Learn what convergent TV is and how a converged TV marketing strategy can drive business results for brands.
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The FAST and the Curious
What are FASTs and how do they differ from AVOD? Learn the opportunities for marketers in this growing segment and what the future outlook is.
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State of TV Measurement Series
Through a series of conversations, this series equips you with an understanding of the critical issues – and opportunities – within modern measurement. You’ll be empowered with the keys to understanding measurement that will unlock brand growth.
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It’s the Most Opportune Time of the Year
Learn why consumers’ holiday spirt triumphs over economic uncertainty. Get a peek at their holiday shopping plans, which product categories are primed to be the hottest (and most competitive) and which consumer groups hold the most opportunity.
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Under Pressure
Learn 6 marketing strategies to successfully navigate your brand through inflation and how those who invest in advertising during economic stress can reap long term rewards
DownloadView more of our work across topics such as cross-platform measurement, attribution, convergent TV, audience-based buying, multicultural marketing and more
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