Measure Up:
A Data + Tech-First Approach To Navigating THE cOMPLEX ADVERTISING ECOSYSTEM
Tuesday, March 26, 2024
In an era of increasing viewership complexity, join VideoAmp VP of Product, Peter Nummerdor and Director of Client Growth, Grace Golden to unpack the importance of harnessing big data and a strong identity graph to effectively measure audiences across platforms. This discussion will provide insight into how advertisers and publishers are adopting a modern approach to media currency and measurement, and the wins for their business they are seeing play out in real time.
What you’ll learn from these industry leaders:
- The importance of big data, strong identity and clean rooms to enable precise measurement of audiences across platforms.
- Real-world examples of how advertisers and publishers are leveraging these technologies to enhance their measurement strategies.
- Practical takeaways on how to adopt these modern approaches without disrupting your workflows.
Session Speakers
MODERATOR
Ben Vandegrift
VP, Measurement Solutions and Innovations
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As VP of Measurement Solutions, Benjamin Vandegrift leads the Measurement group at VAB. His mission is to educate and empower others to stay ahead of what’s next in the ever-growing world of video measurement while highlighting what matters most & simplifying the complex, so that marketers are able to make better-informed decisions utilizing cutting-edge video measurement technology.
PANELIST
Peter Nummerdor
VP, Product
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As Vice President of Product, Peter is responsible for Measurement, Planning, Identity and Platforms at VideoAmp. His focus is to scale measurement and currency across VideoAmp's suite of offerings through innovations in identity, clean rooms and an eye towards contemporary technologies that can bring ad tech forward. He brings over a decade of engineering and product experience across startups and big tech with a background in computer engineering.
PANELIST
Grace Golden
Director, Client Growth
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As Director, Client Growth at VideoAmp, Grace is focused on driving adoption of VideoAmp currency across TV publishers, agencies and brands. Prior to joining VideoAmp, Grace was key member of the Buy-Side Demand and Data Solutions group at FreeWheel. Initially beginning her career on the agency side, Grace spent time in various Video Investment roles at Horizon Media, Ominicom Media Group and GroupM.
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