“I am targeting a highly specific audience with very specific purchase behaviors, do I need to invest in brand-building advertising?”
This is a question that may be familiar to you and many marketers.
This analysis answers that question and shares why brand-building is critical for large and small brands with highly specific consumer targets.
You’ll find analysis that you can use to prove the importance of brand-building advertising to your management, clients and other stakeholders, such as:
- Why top-of-mind awareness is essential for brands with long purchase cycles
- The relationship between brand-building and conversion / consumer action
- How brand-building can drive a variety of common business KPIs
Want to learn more about the importance of branding for niche categories? Download our marketer’s guide, Let it Grow: Understanding the Importance of Brand-Building for Niche Marketers for a more detailed look, deeper analysis and insights.
For real-world examples of how branding drives KPIs for niche brands ranging from awareness to engagement to sales, download Let’s Get Down to Business: How Brand-Building Drives Outcomes for Innovative B2B Advertisers.
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