Since 2014, VAB has been examining the TV advertising strategies of direct-to-consumer brands.
In this exclusive for VAB members, discover the annual TV advertising expenditures for 682 DTC brands, categorized by VAB's custom classifications from 2013-2023. We're bringing back this popular list with new and updated data on 2023 ad spend—including a list of 97 new DTC advertisers that spent on TV for the first time in 2023.
You’ll also find a link to download the full excel workbook that includes:
- DTC TV Advertisers Ranked by 2023 Spend, with category designation for each brand included
- A second chart that reflects DTC brands by category
Note: This report is exclusive to VAB Members only. If you're unable to sign in or download and believe this is an error, contact us at [email protected].
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