Since 2014, VAB has been examining the TV advertising strategies of direct-to-consumer brands
In this exclusive for VAB members, discover the annual TV advertising expenditures for 592 DTC brands, categorized by VAB's custom classifications from 2013-2022.
You’ll also find a link to download the full excel workbook that includes:
- DTC TV Advertisers Ranked by 2022 Spend, with category designation for each brand included
- A second chart that reflects DTC brands by category
Direct-to-Consumer Historical TV Spend Advertiser List
VAB Member Exclusive: View the TV spend of over 590 DTC brands based on VAB customized categories for 2013 – 2022
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