Direct-to-Consumer Historical TV Spend Advertiser List

Since 2014, VAB has been examining the TV advertising strategies of direct-to-consumer brands

In this exclusive for VAB members, discover the annual TV advertising expenditures for 592 DTC brands, categorized by VAB's custom classifications from 2013-2022.

You’ll also find a link to download the full excel workbook that includes:

• DTC TV Advertisers Ranked by 2022 Spend, with category designation for each brand included
• A second chart that reflects DTC brands by category