Direct-to-Consumer Historical TV Spend Advertiser List

Since 2013, VAB has been examining the TV advertising strategies of direct-to-consumer brands.

Discover the annual TV advertising expenditures for 789 DTC brands, categorized by VAB's custom classifications from 2013-2024.

In 2024, the highest number of digital-native brands collectively invested record amounts on multiscreen TV platforms.

Exclusively for VAB members, within the document you’ll find a link to download a full excel workbook that includes:

• DTC TV Advertisers Ranked by 2024 Spend, with category designation for each brand included
• A second chart that reflects DTC brands by category - with a pivot table already built!