VAB has been analyzing the TV advertising strategies of direct-to-consumer brands for 13 years.

In the exclusive, VAB members-only report, uncover the annual TV advertising expenditures for 861 DTC brands, categorized by VAB’s custom classifications from 2013-2025.

This popular list is back with updated data on 2025 ad spend and a link to download the full excel workbook that includes:

DTC TV Advertisers ranked by 2025 Spend, with category designation for each brand included
A second chart that reflects DTC brands by category

Note: This report is exclusive to VAB Members only. If you're unable to sign in or download and believe this is an error, contact us at vabi@thevab.com.