The World Cup brought everyone together, creating powerful opportunities for brands of every kind.
Before the 2026 World Cup kicked off, we detailed 8 ways it would be a premium video event, driven by relevancy, scale, attention, emotional engagement, communal connection, cross-platform accessibility, second-screening, and conversion.
Now, with the data in, we know the tournament far exceeded expectations, driving skyrocketing viewer interest and audience numbers that rivaled the most popular NFL playoff games.
Whether fans were rooting for a second team or star player, following unique storylines, or coming together over a shared moment, everyone was waiting for the next match.
You'll get these insights:
- Record-breaking scale: Learn how the World Cup shattered ratings and attendance expectations
- Unmatched reach and engagement: From gender balance to multicultural audiences, learn who was watching and how the tournament connected with viewers in ways that are emblematic of major sporting events
- Real impact for advertisers: See how it drove viewers to take mid-funnel actions for brands across categories
Why Download?
Get a closer look at America's growing interest in soccer, what made the World Cup a truly premium video event, and what it all means for brands.
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