A Galaxy of Choice

Between the launch of new video devices and streaming services, there's been an explosion of access points to watch multiscreen TV content over the past several years.

But what distribution platform is providing real scale for advertisers?

In this animated infographic, we explore the 'galaxy of choice' for consumers as we size the relative universe of MVPD, Over-the-Air, Over-the-Top only, and vMVPD homes now and into the near future.

With a variety of ways for consumers to view multiscreen TV content, it's clear that the MVPD planet is by far the largest in the galaxy.