How Brand-Building Drives Outcomes for Innovative B2B Advertisers
Insights: Impact In Action

How Brand-Building Drives Outcomes for Innovative B2B Advertisers

Let's Get Down to Business - 6 key strategies that successful brands are employing

How does brand-building drive outcomes for innovative B2B advertisers?

You may have recently seen our answers to often-asked marketer questions like “Is equity-building important for niche brands?” or “Can multiscreen TV be effective for brands with niche audiences?”.

Now, we are sharing the examples of 25 real-world examples showcasing how brand-building advertising directly leads to conversions for niche brands.

Through these specific campaign and brand examples, you’ll find answers to questions like:

  • What are the six key strategies that successful brands are employing within their video creative to develop greater emotional connections with their audiences?

  • How are advertisers balancing the branding power of marquee TV events with the targetability of audience-based buying TV to engage their best prospects?

  • What kind of business outcomes are B2B TV campaigns achieving across the purchase funnel – from awareness to sales - and beyond to advocacy?

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