Stay up to date with VAB’s 10 must-see charts from Q4 2025.
You’re busy, so we’ve summed up our most popular insights content last quarter. In 10 charts, see what’s hot in marketing right now.
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FAST channel usage: Viewers are exploring more broadly, watching an average of nine channels across a mix of genres.
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Cinema Fandom: Passionate audiences drive outsized success, vastly overperforming experts’ box office revenue projections.
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Marketer holiday investment: 60% of TV advertisers were poised to boost Black Friday / Cyber Monday ad budgets last year.
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Measurement unpredictability: Over 20% audience variances are routinely seen among key buying demos on BD+P vs. PO.
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