As we begin 2024, we are excited to kickoff the year by empowering marketers with the insights needed to create more effective and impactful marketing strategies for the year ahead.
In our NEW 4-part series, we have distilled the current media trends, innovative marketing opportunities and the proven, winning investment strategies of brands into 4 important pieces of guidance, or “resolutions”, for 2024.
The fourth resolution is to Adopt Alternatives.
Why? The way you plan, transact, measure and optimize should be reflective of the modern viewing audience, which is key to future-proofing your marketing strategies.
Why is this important in 2024? Embracing and leveraging modern measurement solutions will help you get the most out of your campaign dollars in 2024 and the future.
Check out the other resolutions that will help set you up for success in 2024:
VAB’s New Year's Resolutions for Marketers - #4: Adopt Alternatives
Learn the importance of leveraging and embracing modern measurement solutions
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