Our Top 10 insights charts of the 4th quarter

The VAB Top 10 of Q4 2022

To help busy marketers stay up-to-date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts in the fourth and final VAB Top 10 of 2022.

This quick read will equip you with the latest stats and analysis on a variety of topics, such as:

• Holiday Season Shopping – Learn how consumers are planning to spend over $1000 on average during the holiday season despite inflation being a major concern. 
• Measuring Attention Across Platforms  – See how TV ads compare to ads across a plethora of platforms and the sales impact they drive.
• The New 1H ’22 TV Advertisers – View the complete list of advertisers and their spend along with the categories that have taken on a renewed importance among consumers.
• Free Ad-Supported Streaming – Get a closer look at the FAST experience, its popularity and its rapid growth.
• And much more!

Want more detail or analysis on anything you see? Simply click on the charts to access the Insights piece it is sourced from.