Our Top 10 insights charts of the 2nd quarter

The VAB Top 10 of Q2 2022

To help busy marketers stay up-to-date with the latest data, insights and analysis, we’ve gathered our 10 most-read charts in the second VAB Top 10 of 2022.

This quick read will equip you with the latest stats and analysis on a variety of topics, such as:

• Increased consumer choice within converged TV – View how the average number of subscribed-to video services has changed over the last 5 years.
• How marketers are using modern measurement in the real world – Take a look at a case study that shows how a DTC tech brand utilized a measurement solution to increase reach and reduce their sign-up cost.
• The billions of dollars tech giants spend on Linear TV – See how the U.S. TV investment of ‘MAAMA’ has changed over years, with over $3 billion invested in 2021.
• Demographics of the LGTBQ+ community – Learn how brands can foster greater engagement with this young and diverse segment through inclusive messaging.

Want more detail or analysis on anything you see? Simply click on the charts to access the Insights piece it is sourced from.