Triller

Understanding a growing music and event platform.

Triller is a music and video sharing app that launched in 2015 with a focus on music video creation and virtual events. It drew heightened attention since reaching #1 in the App Store in August after the Trump administration tried to ban its primary rival, TikTok.

Despite abandoning its plans for a Super Bowl spot, Triller has been working hard to create greater awareness and ignite app downloads. This has been done through a variety of stunt-like events, activations and tactics.

These Five Fast Facts will tell you what you need to know about this emerging app and how it might influence your marketing approach.