VAB VOICES: Hear From the Leaders and Authors, An Insider's View
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An Insider's View

Hear from the leaders and authors

Hear the perspectives from our leaders and authors of our work and get an insiders point of view on important industry topics

Employ an Audience-First Buying Strategy to Achieve a Variety of Business KPIs

Marianne Vita

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Learn How to Take Advantage of the Shift in U.S. Buying Power

Sean Cunningham

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How advertisers can unlock an additional $4 trillion in buying power by focusing instead on the buying power of audiences.

Danielle DeLauro 

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A deeper dive into the motivations of these brands and the results that their TV efforts have delivered to date.

Danielle DeLauro

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Helping Marketers Find More Opportunity in the Streaming Ecosystem

Kathy Grey

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The fundamental principles that build strong brands for the long haul

Marianne Vita

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Brands should embrace diversity and inclusion as a core part of their DNA not only because it is the right thing to do, but because it also yields better business results

Jason Wiese

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The Evolving TV Lifeline

Kathy Grey

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Advertising through a recession is better for your long-term brand health

Jason Wiese

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The CMO and CFO have a great deal they can learn from each other

Danielle DeLauro

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Develop media strategies that engage and drive outcomes at each stage of the customer journey

Marianne Vita

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What troubled companies can learn from the crisis-response of Facebook, Uber and Chipotle.

Jason Wiese

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If you fail to invest in long-term brand building, your consumer connections won’t stand the test of time

Danielle DeLauro

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More people are tuning into network television than watching on Facebook or YouTube

Sean Cunningham

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110 Brands Across 59 Different Categories Spent Nearly $460 Million on National TV Advertising for the First Time in the First Half of 2020

Karolina Guillen

What was one marketer’s challenge turned into an opportunity for many others

Video Streaming's Sea Change

Leah Montner-Dixon

59% of adults say they have been spending more time streaming video

Our Commitment to Racial Equality

Sean Cunningham

VAB is committed to accelerating its ongoing efforts for racial equality  

Keep Calm and Advertise On

Sean Cunningham

How can a marketer be sure brand growth opportunities can be found in advertising continuity despite a pandemic combined with a recession?

It Should Be All About the People

Sean Cunningham

Frito-Lay’s newest 60-second It’s About People multiscreen TV ad includes the coronavirus crisis relevant qualifier 

Our New COVID-19 Hierarchy of Needs: Food, Shelter and TV Video

Sean Cunningham

As Time Goes By provides a rare, representative look at the depth of the current relationship between U.S. consumers and their mission critical media

How Advertisers Found Their Way to be of Use to their Customer Base During Early COVID-19

Sean Cunningham

VAB's Virtual Insights Library

Sean Cunningham

Marketers are all part of the universal morphing and adapting reality that has been thrust upon every individual

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