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Insights Library

Listen Up & Watch

Discover how podcasts are embracing video and creating opportunities for media publishers and brands to engage consumers.

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PODCASTS
Listen Up & Watch

Expanding the Creator-Verse

Why digital creators are embracing Premium Video Platforms, featuring insights built from a custom survey of US consumers.

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CREATORS
Expanding the Creator-Verse

DTC Advertisers' Historical TV Spend List: 2025 Update

TV spend analysis of 861 DTC brands from 2013-2025

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MEMBERS ONLY
DTC Advertisers' Historical TV Spend List: 2025 Update
VAB Insights Hubs

VAB Insights Hubs

Your destination for data, trends and analysis
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Listen Up & Watch: How Podcasts are Reshaping Audiovisual Advertising
Listen Up & Watch: How Podcasts are Reshaping Audiovisual Advertising

Podcasts are embracing video and creating opportunities for media publishers and brands to engage co...
How Americans Spend Their Leisure Time – 2025 Update
How Americans Spend Their Leisure Time – 2025 Update

This one-page infographic breaks it down by category
DTC Advertisers' Historical TV Spend List: 2025 Update
DTC Advertisers' Historical TV Spend List: 2025 Update

VAB Member Exclusive: Check out the TV spend of 861 DTC brands from 2013-2025
Exceeding Goals: 10 Ways the World Cup Overdelivered for Advertisers
Exceeding Goals: 10 Ways the World Cup Overdelivered for Advertisers

Learn how the Premium Video event of the summer drove five weeks of ratings, reach, and outcomes suc...
Are TV news environments effective for advertisers?
Are TV news environments effective for advertisers?

Marketers’ must-knows ahead of election season.
How can I engage with audiences during election season?
How can I engage with audiences during election season?

Answering marketers’ most-asked questions.
Expanding the Creator-Verse: Why Digital Creators Are Embracing Premium Video Platforms
Expanding the Creator-Verse: Why Digital Creators Are Embracing Premium Video Platforms

Built from a custom survey of US consumers, learn how these powerful partnerships are driving new ou...
What’s the Deal with What’s Next in Measurement?
What’s the Deal with What’s Next in Measurement?

View 5 future trends within video advertising measurement that will empower marketers to measure the...
What’s the Deal with Outcomes?
What’s the Deal with Outcomes?

Learn more about advertising outcomes, including the ideal components to measuring them, common exam...
What’s the Deal with Viewership Data Collection?
What’s the Deal with Viewership Data Collection?

Analyzing new technologies and capabilities in 4 critical areas of measurement: viewership data coll...
What’s the Deal with Engagement?
What’s the Deal with Engagement?

Learn more about advertising engagement, from what drives it to how it’s measured, and the newest me...
What’s the Deal with Identity?
What’s the Deal with Identity?

Get a closer look at Identity and the crucial role it plays in video advertising measurement.

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