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NEW INSIGHTS

The Impression Gap

Why the hardest working impressions on CTV live within Premium Video Platforms

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NEW STUDY WITH TVISION
JUST RELEASED

The Illusions of the Internet

What's real and what's fake on the World Wide Web? Uncovering 20 fallacies & realities of audience, advertising & content.

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ONE-OF-A-KIND COMPILATION
NEW UPDATE!

2026 Super Bowl Advertisers Success Stories

Analysis: How much branded search traffic did Super Bowl ads drive?

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SUPER BOWL ADS

VAB Insights Hubs

Your destination for data, trends and analysis
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The Impression Gap
The Impression Gap

What works harder for marketers on CTV - Premium Video or YouTube?

The Illusions of the Internet
The Illusions of the Internet

What's real and what's fake? Uncovering 20 fallacies & realities of audience, advertising & content.

2026 Super Bowl Advertisers Success Stories
2026 Super Bowl Advertisers Success Stories

Analysis: How much branded search traffic did Super Bowl ads drive?

What sports are audiences streaming the most?
What sports are audiences streaming the most?

February 2026 Update - See which sports and leagues streamers are tuning into and view YOY growth.

What’s the Spread? NFL 2025 Season Viewership Trends
What’s the Spread? NFL 2025 Season Viewership Trends

12 Fast Facts on Audience Growth across Amazon Prime, NBC, ESPN/ABC and more.

Infographic: 6 Fast Facts on FAST
Infographic: 6 Fast Facts on FAST

Infographic rounding up the top stats on FAST - from increased influence and audience reach to ad re...

VAB’s Advanced Measurement Solutions Directory - New Update!
VAB’s Advanced Measurement Solutions Directory - New Update!

A streamlined guide to 19 measurement solutions in the advertising ecosystem today

Left to Your Own (Connected) Devices – 2026 Update
Left to Your Own (Connected) Devices – 2026 Update

Examining How Consumers Are Embracing Smart Technology In Their Everyday Lives

Our Top 10 Charts of Q4 2025
Our Top 10 Charts of Q4 2025

VAB’s 10 most popular charts of Q4: FAST channel usage, cinema fandom, measurement unpredictability,...

VAB Recommends HH or P2+ as New Audience Guarantee Standards
VAB Recommends HH or P2+ as New Audience Guarantee Standards

A more stable, future-ready foundation for modern video buying.

4Q 2025 Currency Chasm: Instability & Unpredictability Decimate the Demos
4Q 2025 Currency Chasm: Instability & Unpredictability Decimate the Demos

New analysis reveals widespread data volatility and undercounting across core trading demos - impact...

4Q 2025 Currency Chasm: Full Appendix
4Q 2025 Currency Chasm: Full Appendix

33 Network Analysis

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