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VAB In The News
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TV advertising drives brand results: Here’s what the numbers say
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Nielsen rivals are gaining acceptance among advertisers, study finds
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Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’
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Gen Z Finds that Social Media is Not So Social
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Consumers’ moods—and purchase intent—goes up at the movies, report finds
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Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z
AdAge
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