The New Entertainment Engine: How Creators & Premium Video Drive Demand
The creator economy and Premium Video Platforms are no longer separate ecosystems—they are increasingly shaping the future of entertainment together. As creators evolve into full-scale media brands, they are expanding beyond social into Premium Video environments that amplify reach, elevate production quality and create new opportunities for fandom and monetization. At the same time, Premium Video Platforms benefit from creator-led authenticity, cultural relevance and audience engagement. We'll explore how audiences perceive creators, what drives their credibility and how their presence in Premium Video content influences consumer action. Join us for a forward-looking discussion on the scale and influence of the creator economy —and how marketers can leverage the combined power of creators and Premium Video Platforms to meet consumers where they are and unlock new revenue streams.
What You'll Learn
- New VAB + Hub Entertainment insights on creator authenticity and consumer influence
- How the relationship between creators and Premium Video is mutually beneficial, strengthening reach, relevance and engagement
- How Premium Video helps creators scale beyond social and elevate content
- How this convergence drives discovery, fandom and business outcomes
'Premium' Video's Two Ultimate Yes/No Toggles
One of 2026's least useful clichés claims "Premium Video is in the eyes of the beholder." That's fine for viewers, but a dangerous standard for marketers. Premium Video requires proof, not perception. Using two simple yes/no toggles, we'll separate truly Premium Video from everything else. What should marketers demand before paying premium prices? Genuine human engagement, a strong ad environment and transparent, brand-safe delivery. If any are missing, is it really premium?
The Next Era of Audience Intelligence: A New Standard for Precision & Performance
As streaming, data, and consumer behavior evolve, advertisers are shifting toward more deterministic and audience-driven approaches to targeting across CTV and digital video. We’ll explore how brands, platforms and publishers are redefining precision in a privacy-conscious world — balancing scale, addressability, contextual intelligence and performance to reach the right audiences at the right moments. Expect a forward-looking conversation on how targeting, audience strategy, and performance measurement are evolving—and what it takes to reach the right audiences at the right moments in the next era of advertising.
What You'll Learn
- How leading marketers are combining demographic, behavioral, contextual and deterministic signals to enhance audience precision
- What "addressable" means across today's fragmented CTV and streaming ecosystem—and where it's headed next
- Ways to balance personalization, privacy, and scale without sacrificing performance
- Practical insights on leveraging audience intelligence to improve campaign effectiveness, media efficiency, and measurement
Winning in Real Time: How Context & Signals Are Defining Moments That Matter
As signal loss, privacy changes, and fragmented viewing reshape advertising, marketers are rethinking how to identify and act on the moments that drive relevance and performance. Rather than relying on traditional attention metrics alone, brands are increasingly combining contextual signals, live behavioral insights and environmental cues to reach audiences in the right mindset across streaming and digital video. We’ll explore how advertisers are using real-time context, cultural moments and evolving signals to inform both media and creative strategy—building more adaptive campaigns that respond to how and where content is consumed.
What You'll Learn
- Why contextual signals and real-time insights are becoming essential in a privacy-first ecosystem
- How marketers can move beyond attention metrics to more meaningful indicators of relevance and impact
- Strategies for aligning creative, context, and consumer mindset across streaming environments
- How combining contextual, behavioral, and audience signals improves campaign efficiency and performance
CTV’s Performance Revolution: From Brand Building to Measurable Business Impact
CTV was once viewed primarily as an awareness channel—now it’s increasingly expected to deliver both measurable brand and business outcomes. As addressable capabilities, deterministic data, and advanced measurement mature, the boundaries between branding and performance are rapidly dissolving. We bring together leaders across media, tech and advertising to explore how CTV is evolving into a full-funnel performance engine—where brand-building and performance work together to drive business results—and what marketers need to succeed in this new environment.
What You'll Learn
- How marketers are using CTV to drive measurable lower-funnel outcomes, not just awareness
- The role of deterministic data and advanced measurement in proving ROI and driving optimization
- What’s changing in attribution, optimization, and performance expectations for streaming media
- Actionable strategies for integrating CTV into a full-funnel marketing approach that delivers both brand impact and business results
