Bad Actors: Examining How Much Objectionable Advertising Google Takes Action Against

Google blocked billions of ads in 2025, but what made it through to consumers?

According to Google, the most common reasons they block or removes ads include habitual abusing of their ad network, personalization violations, legal requirements, misrepresentation, trademark issues, sexual content and various fraudulent actions and claims.

To understand the massive scope of their ad enforcement activities, we analyzed their 2025 Global and U.S. Ads Safety Reports. 

You'll get these insights: 

• The number of ads blocked, removed or restricted by Google
• The number of advertiser accounts suspended by Google
• The volume of web pages blocked or restricted by Google
• The number of publisher sites actioned by Google

Why Download?

You’ll get stats and insights on the unsafe, deceptive and brand-inappropriate advertising that runs across Google’s advertising platforms.

Google reports that the Gemini-powered AI systems stopped over 99% of violating ads before they were served, but when the volume is in the billions – 1% can be millions of ads.

Here's a Sneak Peek: