In its sixth year, our bi-annual ‘Welcome to TV’ analysis uncovers the highest annual investment by first-time advertisers totaling $1.48 billion.
Why did these advertisers turn to TV? Whether to fuel brand growth or strengthen their competitive position in the marketplace, TV served as a powerful catalyst for building brand awareness, enhancing reputation and sparking consumer action.
In our full year 2024 update, we’re here to show you who these advertisers are, why they chose to invest in multiscreen TV, and the immediate results of their campaigns.
What’s inside the report?
- The full list of first-time TV advertisers, including many small and medium-sized businesses, ranked by their 2024 ad spend
- All brand categories, including those that seized opportunities as consumer optimism increased
- The range of TV investments – from 'test and learn' campaigns to 'big bets'
- Case studies that show how these Multiscreen TV campaigns drove exponential growth of online branded search
- All DTC brands that entered the TV marketplace
Why download?
Be inspired by the bold brands that trusted TV to both build their brand and drive key performance metrics. No matter where you are in your brand marketing journey, this report is here with actionable takeaways.
Here's a sneak peek:
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