Insights Report
Left To Your Own Devices-Q3 '18: Understanding Consumption in Today’s Connected World

In the Q3 '18 edition of Left to Your Own Devices, we explore evolving media consumption habits of consumers, across various demographics, including a section exploring Connected TVs.

This  report is based upon data from Q3 2018.

Consumers are living in a video world – it accounted for over 50% of the 10+ hours that people spend with media per day in 3Q ‘18 - but it’s important to note that Television reigns as the leader of this world, with 'live TV' representing nearly 70% of total video viewing.

Although overall time spent with Television (the device) has decreased, as video viewing grows on alternative devices such as connected devices and smartphones, ad-supported multiscreen TV brands are well-positioned to capture audiences across all demos and across any screen:

  • In any given minute…there are 8x more Adults 18+ watching multiscreen TV brands than are on YouTube
  • 5x more Millennials watching multiscreen TV brands than are on Facebook in any given minute
Media Time Spent by Device
Q3 YoY Comparison
Daily Time Spent Share: Live + Time-Shifted TV vs. TV-Connected Devices
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