The rapidness with which COVID-19 upended our daily lives, combined with the need to quarantine and social distance, has made mental health and wellbeing a top concern for both consumers and brands
The VAB Young Leaders are a group of rising professionals keenly focused on enrichment, growth and learning through teamwork. We think boldly and offer unique perspectives and insight around evolving behavioral trends and media usage.
As we studied COVID-19’s impact on consumers’ behaviors, we noticed that there was one area that was particularly affected: mental health. We were curious about what this means for consumers, especially younger ones within our lifestage, as well as marketers as they pivot to build authentic relationships and relevance with consumers during this time.
In Mind, Body and Media, you’ll learn:
How mental health has declined during COVID-19 and the implications for marketers
Which platforms and programs consumers are turning to during trying times and why
How marketers can leverage the right messaging and platforms to build brand favorability and establish long-term trust with consumers
What marketers are doing to meaningfully connect with consumers around mental health
Explore how consumers have turned to media to cope with mental health challenges during the pandemic and learn how other marketers have learned to adapt and engage authentically during these trying times in Mind, Body and Media.
Mind, Body and Media
How Consumers and Brands Are Addressing Mental Health Together During COVID-19
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