VAB’s 10 must-see charts from Q2.
We know you’re busy, so we’ve summed up our most popular insights content this quarter. In 10 quick charts, see what’s hot in marketing right now.
What’s inside the report?
- Top Five Factors Influencing KPI Selection - Explore how these factors vary across small, medium, and large-sized businesses
- Lifestages of New Advertisers - Nearly 40% of new TV advertisers in 2024 entered multiscreen TV within 5 years of product launch
- Ad Supported Streaming Viewership - Higher income homes are just as likely to subscribe to ad-supported streaming as they are to ad-free
- How Pharma Ads Inform Consumers - Discover the link between campaign launch and consumer education
- Longer Campaigns = Bigger Results - See the growth of average monthly website visitor across 4 different campaign lengths
- ...and more!
Here's a sneak peek:
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