Eager to get started developing your own cinema ad campaign? Let’s ﬁrst remind ourselves why cinema advertising builds brands and drives successful outcomes. Check out this white paper for more on the strengths of cinema as a video advertising platform.
The six key elements of a strong advertising platform.
76% of the U.S. population goes to the movies each year.
Popular movies can increase tourism by 31%, on average, to their featured destinations.
Cinema oﬀers a lean-in and engaged viewer. The result is an emotional connection to ﬁlms and characters that lives for decades.
Film has made an indelible impact upon our culture in a myriad of ways, including the creation of apparel, branded theme parks, Halloween costumes, and the creation of Broadway shows.
A variety of research opportunities allow campaigns to be measured for their impact across the consumer journey, from awareness to sales.
The MPAA ratings system provides viewers and advertisers clear understanding of the content environment.
Our insights work shows how cinema engages viewers and drives business:
For additional data and analysis, see Insights