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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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What is Changing About TV Currency? – May 2023 Update
Understanding what the eventual retirement of C3 and C7 ratings mean for the industry.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Staying Current on Streaming – June 2023
The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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How are small and medium-sized businesses growing through multiscreen TV?
See how these brands are increasing their customer base and website traffic.
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VAB Happenings
Register Now! NEW VAB Webinar: How TV Advertising Grows Brands | June 28 @1pm ET / 10am PT
Join VAB and Tatari for a webinar on "How TV Advertising Grows Brands" with a deep dive into real-world analyses and case studies proving the full-funnel impact of TV. Register now!
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VAB at Cynopsis Measurement & Data Conference | June 13-14 | Edison Ballroom, NYC | Register Now!
VAB's Sean Cunningham and Danielle DeLauro will speak at the Cynopsis Measurment & Data Conference.
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Register Now! Danielle DeLauro @ LA TV Week Advanced Advertising Summit | June 21
Join VAB's Danielle DeLauro at the LA TV Week Advanced Advertising Summit as she moderates two panels on "Addressable Advertising" and "Local."
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Danielle DeLauro @ VideoNuze's Connected TV Advertising Summit
Danielle DeLauro, EVP at VAB, moderates the session "Inside CTV’s Biggest Opportunities and Challenges - The Three-Year Perspective" at the VideoNuze Connected TV Advertising Summit.
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Ben Vandegrift @ The TV of Tomorrow Show in San Francisco
Ben Vandegrift, VP Measurement Solutions, VAB speaks at TVOT SF 2023 with Emily Kistner from Adstra, Helen Lum from App Science, and Charbel Makhoul from Vizio to discuss the opportunities for marketers in CTV and streaming.
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Premium Longform TV: The Most Valuable Asset for Marketers
Danielle DeLauro, EVP at VAB, says TV ads are better placed to drive outcome in ‘The TV Upfronts in Transition’, a Beet.TV Leadership Series presented by AudienceXpress.
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Measurement Messiness Complicates TV’s Annual Sales Season
Sean Cunningham says that this year, more advertisers are likely going to use alternatives to Nielsen when they transact.
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Watch Now! Sean Cunningham @ Campaign US TECH Talk: The Race to Find TV’s New Currency
Sean Cunningham, VAB President & CEO, shares what’s happening in the measurement space and how far we are on the road to adopting new currencies.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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