Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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What is The U.S. Census?
A 3-page read including initial insights from the U.S. Census
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming
Looking to drive incremental audience reach and engagement in a fragmented video landscape? This piece gives you a look at the nuanced video viewing behavior by ‘cord status’ and shows how a streaming component can make an incremental impact in a campaign.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Welcome to TV– 1st Half 2021
There was $465 million in new TV ad spending from 162 brands. See who those brands are and which categories are growing more competitive. Learn how the new consumer culture of the pandemic is impacting advertising.
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VAB Happenings
VAB Wins 2021 Platinum MarCom Award
VAB has been recognized for our outstanding Insights + Marketing work on the Audience-Based Buying custom study!
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Televisionation: Marianne Vita on VAB’s New Streaming-Video Studies
VAB SVP, Director of Integrated Strategy and Marketing Marianne Vita discusses recently published reports centered around video streaming.
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The 5 Things You Need to Know (VAB Members-Only Series)
A members-only virtual sessions equipping you with the essential latest data, trends and insights to successfully navigate the marketplace.
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WATCH NOW! 8 Best Practices For Driving Business Success With Your Streaming Video Campaigns, a VAB INSPIRE Webinar
Watch Now! NEW VAB INSPIRE Webinar
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VAB VOICES: Hear From the Leaders and Authors, An Insider's View
NEW POSTS! Learn from VAB EVP Danielle DeLauro and VAB Associate Insights Director Leah Montner-Dixon.
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Cablefax 2021 Diversity List -Nellie Chung named Honoree
We congratulate The Diversity List Honoree, Nellie Chung, VAB's VP, Marketing & Partnerships
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VAB Announces New Measurement Innovation Task Force
Accelerating Innovation in Media Measurement and Currency
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NEW! Audience-Based Buying Insights Center
Embracing change and innovation can be difficult. We’re here to help.
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VAB IMPACT Diversity Leadership Summit
Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!
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