VAB invites you to the VAB Measurement Innovations Series Q2, a NEW week-long series highlighting the expertise of modern measurement innovations to marketers.
Learn more

We are VAB

We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

Learn more about VAB
TheVAB

Multicultural Marketer FAQ - Understanding the LGBTQ+ community

In honor of Pride Month, we're sharing the latest data and trends on the growing, diverse LGBTQ+ community to give you a deeper understanding of them as consumers and the opportunity to better engage them.

Learn More
TheVAB

Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more
Untangling

Simplifying Common Video Measurement Terminology

8-page glossary clarifying topics and terms

Download Here
Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Learn more
A Fresh Take

5 Reasons Why Marketers Spend Billions in Linear TV

Need rationale for your linear TV investment? Looking to quantify what a linear TV campaign can deliver for your brand or client? This piece equips you with the 5 ways linear TV is driving out-sized impact for brands.

Learn More
Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Learn more
Impact in Action

Today’s Innovations in TV Measurement Q2 Release

In this second release of our quarterly series, we share 15 case studies across 10 product categories including tech, beverages, beauty and healthcare. You’ll see how brands used modern measurement to improve brand perception, optimize targeting, manage frequency and drive conversions.

Learn More

You have questions. We have answers.

Get immediate access to our Insights library.

VAB Happenings

VAB Measurement Innovations Series Q2

VAB Measurement Innovations Series Q2

Join us THIS WEEK! Register Now - VAB invites you to the VAB Measurement Innovations Series Q2, a NEW week-long series highlighting the expertise of modern measurement innovations to marketers.

Learn More

The Latest

Trusted by

Comcast
Dentsu Aegis
Horizon
Mediacom
NBCUniversal
Peloton
Ro
Spectrum Reach
TVSq
ViacomCBS
Walton Isaacson
Wayfair