A new initiative to define and provide guidance for the industry around buying premium video advertising.
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VAB is at the center of the video marketing industry.

We empower you with fresh insights that build your brand.

You’ll find us leading the change to ensure a more transparent, accountable and business-growing marketplace.

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TheVAB

Watch On Demand: VAB at Advertising Week New York

VAB was a proud sponsor of Advertising Week New York 2023! Watch our sessions on ad fraud, brand safety, AI for marketers, CTV & Retail Media and more, now available on demand.

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TheVAB

Marketers Must Take Back Their Power And Demand Platform Transparency

As one of the most highly capitalized companies in the world, Google is more than fully capable of making everything a marketer wants to see transparent and verifiable, writes Sean Cunningham, President & CEO at VAB, for Forbes Agency Council.

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Reimagine a More Transparent, Accountable and Business-Building Marketplace.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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What is? & Glossary

What is the Digital Video Supply Chain?

Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts.

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Fast Facts

Welcome to TV – First Half 2023

New advertisers injected fresh investment into national TV in the first half of the year. Learn more about these 127 advertisers across 46 product categories that spent a combined $475.4 million to build their brands.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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VAB Leading Conversations

Watch On Demand: VAB at Advertising Week New York 2023!

VAB was a proud sponsor again at this year's Advertising Week New York! Watch our sessions now available on demand.

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You have questions. We have answers.

Get immediate access to our Insights library.

VAB IN ACTION

On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now

On-Demand Webinar: Measure, Optimize, Repeat: Lessons Learned from a First-to-Market Approach | Watch Now

Watch our panel webinar with industry leaders from Spectrum Reach and Innovid. Available on demand now!

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VAB Insights Library

We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry


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Together. Changing the way we measure TV.
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