Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Our 10 must-read insights charts of the 3rd quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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6 Strategies for Developing Inclusive Campaigns That Drive Outcomes
Build deeper connections with all consumers and generate stronger engagement.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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12 Months of Multicultural Marketing Insights - Full Series Available Now.
Each month this year we brought you the proven strategies to meaningfully engage diverse audiences. From media mix insights to messaging and communications, we shared the insights that will strengthen your campaign’s reach and resonance. View the full series now!
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The Latest
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Watch Now! VAB Measurement Innovations Series Q4
Measurement Innovations Series Q4, highlighting the expertise of modern measurement innovations to marketers.
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Insights from DeepIntent: What We See for 2023
We partnered with DeepIntent to share our top measurement predictions for “What We See in 2023: The Pharma Advertising Trends Taking Our Industry by Storm.” Download the whitepaper to learn more.
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ASKING FOR A FRIEND, a virtual series by The Current
Watch VAB EVP Danielle DeLauro and SVP, Director of Integrated Strategy & Marketing answer questions about incrementality and FAST.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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