Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
You have questions. We have answers.
Get immediate access to our Insights library.
Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
Learn more
What’s the Deal with Measurement?
This 5-part series shares answers to your most commonly asked questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement.
Learn more
Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
Learn more
A Silver Lining
2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+
Learn More
Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
Learn more
Marketers Must Take Back Their Power And Demand Platform Transparency
As one of the most highly capitalized companies in the world, Google is more than fully capable of making everything a marketer wants to see transparent and verifiable. Read the Forbes Agency Council Post by Sean Cunningham, President & CEO at VAB.
Learn MoreYou have questions. We have answers.
Get immediate access to our Insights library.
VAB Happenings
VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’
Sean Cunningham, VAB President & CEO, called upon Nielsen to halt its use of Amazon's first-party viewership data on Thursday Night Football.
Learn MoreThe Latest
-
Marketers Must Take Back Their Power And Demand Platform Transparency
As one of the most highly capitalized companies in the world, Google is more than fully capable of making everything a marketer wants to see transparent and verifiable. Read the Forbes Agency Council Post by Sean Cunningham, President & CEO at VAB.
Learn More -
An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations
In the wake of the latest revelations from Adalytics on Google's breach in transparency, VAB’s EVP, Danielle DeLauro sat down with Krzysztof Franaszek, PhD of Adalytics to answer marketers' questions and more.
Learn More -
VAB at NYC TV Week 2023 (With a Special Presentation From Sean Cunningham)
VAB's Sean Cunningham and Danielle DeLauro led industry conversations on ad transparency, addressable advertising, and more, all week at NYC TV Week.
Learn More -
YouTube Ads May Have Led to Online Tracking of Children, Research Says
YouTube’s advertising practices on kids’ channels could have resulted in companies tracking children across the web, a report by Adalytics said.
Learn More -
A Fast Take on the Latest Adalytics Report on Google & YouTube Ad Fraud
Sean Cunningham, VAB President & CEO calls out today’s latest data and harvesting violations and the glaring double standard between multiscreen TV and the walled gardens when it comes to transparency. Watch now.
Learn More -
What Google and YouTube’s alleged ad scandal says about the industry
Read the Marketing Dive op-ed written by Sean Cunningham, VAB's President & CEO.
Learn More -
OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
Learn More
Trusted by
VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
The Latest Insights
