2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+
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TheVAB

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

The VAB is in favor of using first-party data as part of measuring audiences, but it must be done the right way.

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TheVAB

Op-Ed: Marketers Must Take Back Their Power And Demand Platform Transparency

Sean Cunningham, President & CEO, VAB, explains how marketers can demand transparency within their campaigns when advertising with Google and why it's so important to do so.

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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What’s the Deal with Measurement?

This 5-part series shares answers to your most commonly asked questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement.

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Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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A Silver Lining

2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+

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Advocacy In Action

Marketers Must Take Back Their Power And Demand Platform Transparency

As one of the most highly capitalized companies in the world, Google is more than fully capable of making everything a marketer wants to see transparent and verifiable. Read the Forbes Agency Council Post by Sean Cunningham, President & CEO at VAB.

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VAB Happenings

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’

Sean Cunningham, VAB President & CEO, called upon Nielsen to halt its use of Amazon's first-party viewership data on Thursday Night Football.

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