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VAB Year In Review: The Insights and Conversations that Mattered in 2025
A look back at our top highlights from last year.
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VAB In The News
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The VAB’s Latest Report Puts Nielsen’s Big Data + Panel Methodology On Blast
AdExchanger -
VAB Assails Nielsen’s ‘Big Data + Panel’ Currency
Radio+Television Business Report -
Source at major TV network flags ‘discrepancies’ in Nielsen Big Data + Panel ratings
The Current -
Nielsen Ratings, Including Sports, Under Fire: ‘Deep Instability’
Front Office Sports -
Nielsen’s data-backed panel currency is ‘unstable, unpredictable’: VAB
Marketing Dive -
TV networks see historic ratings drops under Nielsen Big Data + Panel, VAB reports
The Current
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