Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Our 10 must-read insights charts of the quarter
VAB’s 10 most requested and talked about slides of Q3 to help you make smarter decisions and set you up for success.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming
Looking to drive incremental audience reach and engagement in a fragmented video landscape? This piece gives you a look at the nuanced video viewing behavior by ‘cord status’ and shows how a streaming component can make an incremental impact in a campaign.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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The Secret of My Success
Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.
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VAB Happenings
Cablefax 2021 Diversity List -Nellie Chung named Honoree
We congratulate Diversity List Honoree, Nellie Chung, VAB's VP, Marketing & Partnerships
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VAB VOICES: Hear From the Leaders and Authors, An Insider's View
NEW POST! Identifying The Winning Marketing Strategy That’s Fueling High-Growth Direct-to-Consumer Brands, by Jason Wiese
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Made to Measure: Exploring New Cross-Platform Measurement Solutions
Sean's session at Cynopsis's That BIG TV Conference, Sept 2021
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VAB Announces New Measurement Innovation Task Force
Accelerating Innovation in Media Measurement and Currency
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NEW! Audience-Based Buying Insights Center
Embracing change and innovation can be difficult. We’re here to help.
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WSJ: Nielsen Asks to Take a Break From Key Media-Industry Seal of Approval
VAB exposed deep rooted flaws in Nielsen's core measurement and they chose not to fix the issues. Nielsen, under pressure and under audit, puts it’s MRC accreditation on hiatus.
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VAB IMPACT Diversity Leadership Summit
Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!
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WATCH NOW: Beyond The Hype: A Performance Marketer’s Guide To Streaming TV
A VAB Inspire webinar with Marketing Architects
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2021 ANA Brand Masters Conference: Driving Business Growth by Seizing 2021’s Best TV Video Innovation
2021 ANA Brand Masters Conference
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2021 VAB Young Rising Star Award Winner!
View the recipient and honorees of the 2021 VAB Young Rising Star award!
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Pride TV Summit 2021 With Sean Cunningham
A Researcher's Study: Four Brand Case Studies in the LGBTQ+ Market with Sean Cunningham
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