After a recent new report from Adalytics revealed a number of potential transparency and brand safety concerns with regards to Google Search advertising, 150 global advertisers publicly call out ad tech for lack of transparency and urge their peers to make 4 demands of ad tech for greater accountability.
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You’ll find us leading the change to ensure a more transparent, accountable and business-growing marketplace.

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Watch On Demand: VAB at Advertising Week New York

VAB was a proud sponsor at Advertising Week New York this year. Watch our sessions with industry leaders on ad fraud, brand safety, CTV, measurement, AI, and more.

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TheVAB

Buying Premium Video: New Guidance

The FreeWheel Council for Premium Video and VAB Introduce New Guidance for Buying Premium TV Advertising in a Multi-Screen World

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Reimagine a More Transparent, Accountable and Business-Building Marketplace.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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What is? & Glossary

What is the Digital Video Supply Chain?

Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts.

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Marketer FAQ

How can cinema deliver desirable audiences for my brand?

Learn how the premium video power of the movies drives highly valuable consumers to theaters thus creating targeted opportunities for marketers. Also included is an analysis of how these desirable audiences drive business across restaurants, travel, streaming, finance, retail and more.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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VAB Leading Conversations

The Presentation Taking the Industry By Storm

Watch the presentation on Exposing the Double Standard in Video Advertising by Sean Cunningham, VAB President & CEO, at Advertising Week New York 2023.

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VAB IN ACTION

Ben Vandegrift at IAB Tech Lab's Advanced TV: Binge Series | Dec. 7 in NYC

Ben Vandegrift at IAB Tech Lab's Advanced TV: Binge Series | Dec. 7 in NYC

VAB's VP of Measurement Solutions, Benjamin Vandegrift, will speak on Identity in Advanced TV at the Advanced TV: Binge Series conference.

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How can cinema deliver desirable audiences for my brand?

Learn how the power of premium video in cinema creates opportunities to reach highly valuable consumers

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Marketer FAQ
How can cinema deliver desirable audiences for my brand?

The Latest Insights

Marketer FAQ
How can cinema deliver desirable audiences for my brand?
How can cinema deliver desirable audiences for my brand?

Learn how the power of premium video in cinema creates opportunities to reach highly valuable consumers
Fast Facts
Welcome to TV – First Half 2023
Welcome to TV – First Half 2023

Learn more about the 127 New advertisers that injected fresh investment into national TV in the first half of 2023.
A Fresh Take
In a League of Their Own
In a League of Their Own

Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands.
A Fresh Take
The Credibility Crisis
The Credibility Crisis

Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships.
What Is? & Glossary
What Is The Digital Video Supply Chain
What Is The Digital Video Supply Chain

Learn how to successfully navigate the complexity of the digital video supply chain
A Fresh Take
The Passion of the Cinema
The Passion of the Cinema

Learn how brands can tap into people’s excitement for quality, premium video content + an exclusive ‘Barbenheimer‘ case study
The VAB Top 10
Our Top 10 insights charts of the 3rd quarter
Our Top 10 insights charts of the 3rd quarter

VAB’s 10 most popular charts to keep you up to date on ad fraud, shoppable TV, audience-based buying, older adults and more!
What Is? & Glossary
What is Digital Ad Fraud
What is Digital Ad Fraud

Learn key terms and concepts and equip yourself with tips and strategies to mitigate ad fraud for your brand
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Together. Changing the way we measure TV.
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