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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Our 10 must-read insights charts of the 2nd quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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How can being more authentic and culturally relevant in my advertising strategy lead to incremental impact?
Many brands want to ensure their marketing and advertising strategies are culturally nuanced and reflective of diverse identities. This panel discussion with top brand leaders brings you the valuable insights of those who are seeing incremental impact on brand growth through those deep rooted strategies – they offer guidance on how to champion diversity and inspire change.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Today’s Innovations in TV Measurement Q3
In this third release of our quarterly series, we share case studies across 5 product categories with an emphasis on category-specific guidance and best practices.
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VAB Happenings
VAB Measurement Innovations Series Q3
VAB invites you to the VAB Measurement Innovations Series Q3, VAB's series highlighting the expertise of modern measurement innovations to marketers.
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That BIG TV Conference 2022 - Powered by Cynopsis
Register now to hear Sean Cunningham speak at this year's That BIG TV Conference.
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LISTEN NOW! Sean Cunningham on This Week Next Week
Listen to VAB President & CEO Sean Cunningham on the latest 'This Week Next Week' from GroupM as he joins a conversation on the future of video measurement.
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Watch Now! VAB The State of TV Measurement Week
VAB invites you to watch The State of TV Measurement Week, a NEW week-long series dedicated to mastering the keys of modern TV measurement.
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Watch Now! The 5 Things You Need to Know (Members-Only Series - Summer 2022)
On-demand videos live! A members-only virtual sessions equipping you with the essential latest data, trends and insights to successfully navigate the marketplace.
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Learn More About VAB!
We believe in inspiring marketers to think differently. Check out this quick video to see what we do and how we can help you develop business-driving marketing strategies.
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Networks Increased use of New Measurement Companies in Upfront – NEW survey results”, Broadcast + Cable.
For more on new measurement, register for The State of TV Measurement Week happening now
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NYC TV Week
Join VAB President & CEO Sean Cunningham & EVP of VAB Danielle DeLauro for 2 panels during NYC TV Week: Advanced Advertising Summit on September 12th.
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See Sean Cunningham's Partner Spotlight on VideoAmp's Vamplify
In this episode of Vamplify, VideoAmp’s SVP, Marketing Esther Maguire talks to Sean Cunningham on how and when his org began socializing to their constituency the economic upside in moving from a panel-based system to a census-based one.
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Listen to Sean Cunningham's Interview on AdExchanger Talks
Sean Cunningham is interviewed on the latest episode of AdExchanger Talks on Nielsen, new measurement companies, and predictions on this year's Upfront.
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WATCH NOW - Cynopsis 7th Annual Measurement & Data Conference
Watch now! VAB President & CEO Sean Cunningham was at this year's Cynopsis Measurement & Data Conference on June 7 in NYC!
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VideoNuze's Connected TV Advertising Summit June 14-15 (Virtual)
Watch Now! Danielle DeLauro moderated a panel on CTV Innovation at this year's Connected TV Advertising Summit.
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VAB Convergent TV Week
WATCH NOW! VAB's Convergent TV Week - a NEW series of insights and inspiration around Convergent TV.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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Today’s Innovations in Measurement Q3 2022
Category-specific guidance and best practices for using TV Measurement
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