After a recent new report from Adalytics revealed a number of potential transparency and brand safety concerns with regards to Google Search advertising, 150 global advertisers publicly call out ad tech for lack of transparency and urge their peers to make 4 demands of ad tech for greater accountability.
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VAB is at the center of the video marketing industry.

We empower you with fresh insights that build your brand.

You’ll find us leading the change to ensure a more transparent, accountable and business-growing marketplace.

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Watch On Demand: VAB at Advertising Week New York

VAB was a proud sponsor at Advertising Week New York this year. Watch our sessions with industry leaders on ad fraud, brand safety, CTV, measurement, AI, and more.

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Buying Premium Video: New Guidance

The FreeWheel Council for Premium Video and VAB Introduce New Guidance for Buying Premium TV Advertising in a Multi-Screen World

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Reimagine a More Transparent, Accountable and Business-Building Marketplace.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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What is? & Glossary

What is the Digital Video Supply Chain?

Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts.

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VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Marketer FAQ

How can cinema deliver desirable audiences for my brand?

Learn how the premium video power of the movies drives highly valuable consumers to theaters thus creating targeted opportunities for marketers. Also included is an analysis of how these desirable audiences drive business across restaurants, travel, streaming, finance, retail and more.

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VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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VAB Leading Conversations

The Presentation Taking the Industry By Storm

Watch the presentation on Exposing the Double Standard in Video Advertising by Sean Cunningham, VAB President & CEO, at Advertising Week New York 2023.

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You have questions. We have answers.

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Ben Vandegrift at IAB Tech Lab's Advanced TV: Binge Series | Dec. 7 in NYC

Ben Vandegrift at IAB Tech Lab's Advanced TV: Binge Series | Dec. 7 in NYC

VAB's VP of Measurement Solutions, Benjamin Vandegrift, will speak on Identity in Advanced TV at the Advanced TV: Binge Series conference.

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VAB Insights Library

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Together. Changing the way we measure TV.
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