The NFL's viewership has surged, driven by increased audience engagement and the 'Swiftie Effect' broadening its female fan base, while modern measurement tools have boosted viewers on Spanish-language networks, diversifying its audience.
Learn More

VAB is at the center of the video marketing industry.

We empower you with fresh insights that build your brand.

You’ll find us leading the change to ensure a more transparent, accountable and business-growing marketplace.

Learn more about VAB
TheVAB

For Broadcast, 2024 Will Be The Year Of Multiple Currencies

Hear directly from VAB President & CEO Sean Cunningham and others throughout the industry.

Learn More
TheVAB

Cablefax Daily: ‘Swiftie Effect’ Takes NFL Viewership Up a Notch

Danielle DeLauro, Executive Vice President at VAB, talks football and Taylor Swift in Cablefax Daily. According to VAB's latest Insights report "After Further Review", Taylor Swift has helped fuel a surge in female viewership of NFL games even beyond Chiefs games.

READ MORE

Reimagine a More Transparent, Accountable and Business-Building Marketplace.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more
The VAB Top 10

DEIB Marketing Resources

In honor of Black History Month, these guides, reports, videos and infographics will prepare and inspire you to create authentic and business-driving strategies that engage diverse audiences. You’ll find data-fueled insights on the media consumption, viewing behaviors and preferences of various consumers.

Learn more
Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Learn more
Fast Facts

After Further Review

…Ready For It? Examining NFL’s 2023 Season Viewership Growth

Learn More
Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Learn more
Marketer’s Guide

Hidden Costs

3 reasons why understanding the risks of digital ad fraud and ad-tech transparency is critical for marketers

Learn More

You have questions. We have answers.

Get immediate access to our Insights library.

VAB IN ACTION

Join Danielle DeLauro at VideoNuze CTV Advertising PREVIEW | Register Now | Feb. 28 @ 1:40pm ET

Join Danielle DeLauro at VideoNuze CTV Advertising PREVIEW | Register Now | Feb. 28 @ 1:40pm ET

VAB EVP Danielle DeLauro moderates a virtual discussion on "CTV's Key Trends and Opportunities in 2024" with execs from BBC Studios, Roku, AMC Networks and more. Register for free today.

Learn More

The Latest

Trusted by

Comcast
Dentsu Aegis
Disney_Plus
Horizon
Hulu
Mediacom
NBCUniversal
Paramount_Plus
Peloton
Ro
Spectrum Reach
TradeDesk
Tubi
Walton Isaacson
Wayfair
innovid_
ispot-tv
...

VAB Insights Library

We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry


Task Force Logo
Together. Changing the way we measure TV.
Learn More