Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Glossaries to Help You Prepare for 2023
Topics like Web3, Audience-Based Buying, Video Measurement, Streaming and Data
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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What’s the Spread? Understanding the Impact of Streaming Exclusivity on NFL Viewership
Data and analysis comparing the NFL viewership of streaming-only games vs. those on linear TV
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Can multiscreen TV be effective for brands with niche audiences?
Answering questions about the power of multiscreen TV for niche brands
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VAB Happenings
Just Announced - National Programmers Create First U.S. Premium Video Currency JIC
Joint Industry Council Enables Multi-Currency Future, Accelerating Path to Cross-Platform Measurement
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Did You Miss Us at CES?
Learn more about how VAB is moving the marketing industry forward and discuss how we can bring you into the center of these critical conversations and initiatives.
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12 Months of Multicultural Marketing Insights - Full Series Available Now
Full-Year Monthly Diversity Series
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Watch Now! VAB Measurement Innovations Series Q4
Measurement Innovations Series Q4, highlighting the expertise of modern measurement innovations to marketers.
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Insights from DeepIntent: What We See for 2023
We partnered with DeepIntent to share our top measurement predictions for “What We See in 2023: The Pharma Advertising Trends Taking Our Industry by Storm.” Download the whitepaper to learn more.
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ASKING FOR A FRIEND, a virtual series by The Current
Watch VAB EVP Danielle DeLauro and SVP, Director of Integrated Strategy & Marketing answer questions about incrementality and FAST.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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What’s the Spread?
Understanding the Impact of Streaming Exclusivity on NFL Viewership
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