Just Released! 23 real-world case studies highlighting how video streaming drives brand success
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We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

Together, we uncover new insights that help you reimagine your media strategies.

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Cablefax 2021 The Diversity List

VAB's Nellie Chung is this years 2021 honoree for The Diversity List

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TheVAB

Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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The VAB Top 10

Our 10 must-read insights charts of the quarter

VAB’s 10 most requested and talked about slides of Q3 to help you make smarter decisions and set you up for success.

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming

Looking to drive incremental audience reach and engagement in a fragmented video landscape? This piece gives you a look at the nuanced video viewing behavior by ‘cord status’ and shows how a streaming component can make an incremental impact in a campaign.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Impact in Action

Stream On

Through 23 case studies across 15 different product categories such as automotive, retail, home appliance, pharmaceutical and financial, we answer the most frequently asked marketer questions about the effectiveness of streaming video. These real-world examples show how marketers can use their streaming campaigns to deliver business outcomes like incremental reach, in-store traffic, website visits and sales. We also share the 8 best practices marketers follow in developing business-driving streaming campaigns.

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You have questions. We have answers.

Get immediate access to our Insights library.

VAB Happenings

The 5 Things You Need to Know (VAB Members-Only Series) – Fall 2021

The 5 Things You Need to Know (VAB Members-Only Series) – Fall 2021

A members-only series equipping you with the essential latest data, trends and insights to successfully navigate the marketplace.

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