Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.Learn more
Our 10 must-read insights charts of the 3rd quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.Download Here
VAB provides innovative thinking to make a lasting impact on your brand’s growth.Learn more
12 Months of Multicultural Marketing Insights - Full Series Available Now.
Each month this year we brought you the proven strategies to meaningfully engage diverse audiences. From media mix insights to messaging and communications, we shared the insights that will strengthen your campaign’s reach and resonance. View the full series now!Learn More
VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
The Latest Insights
Economic Impact Study: Moviegoing as an Indicator of Spend
A report by NCM and Affinity Solutions
6 Strategies for Developing Inclusive Campaigns That Drive Outcomes
Build deeper connections with all consumers and generate stronger engagement
7 Ways for Brands to Successfully Engage Diverse Audiences
Guidance to develop more effective and inclusive marketing strategies
Today’s Innovations in Measurement - Q4 2022
Real-world case studies from industry innovators
Measurement Success Stories
New case studies from EDO showing how innovation in video measurement can help drive and prove campaign KPIs
Welcome to TV - 1st Half 2022
View the complete list of new national TV advertisers and their spend