Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Our 10 must-read insights charts of the quarter
VAB’s 10 most requested and talked about slides of Q3 to help you make smarter decisions and set you up for success.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming
Looking to drive incremental audience reach and engagement in a fragmented video landscape? This piece gives you a look at the nuanced video viewing behavior by ‘cord status’ and shows how a streaming component can make an incremental impact in a campaign.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Stream On
Through 23 case studies across 15 different product categories such as automotive, retail, home appliance, pharmaceutical and financial, we answer the most frequently asked marketer questions about the effectiveness of streaming video. These real-world examples show how marketers can use their streaming campaigns to deliver business outcomes like incremental reach, in-store traffic, website visits and sales. We also share the 8 best practices marketers follow in developing business-driving streaming campaigns.
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Get immediate access to our Insights library.
VAB Happenings
The 5 Things You Need to Know (VAB Members-Only Series) – Fall 2021
A members-only series equipping you with the essential latest data, trends and insights to successfully navigate the marketplace.
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NEW webinar! 8 Best Practices For Driving Business Success With Your Streaming Video Campaigns
Register Now! NEW VAB INSPIRE Webinar: Wed, November 10 at 12PM ET
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Maximize the Impact of Your TV Campaign with Audience-Based Buying, Op-Ed by Danielle Delauro
Quirks Media Op-Ed by Danielle Delauro, VAB EVP
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Register Now: Tomorrow's TV, created today - Thurs 11/18 | 10:00 AM EST
A webinar presented by The Global TV Group, moderated by VAB President and CEO, Sean Cunningham
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Consumer Assumptions Based On Age No Longer Apply, Op-Ed by Leah Montner-Dixon
MediaPost Op-Ed by Leah Montner-Dixon, VAB Associate Insights Director
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Cablefax 2021 Diversity List -Nellie Chung named Honoree
We congratulate The Diversity List Honoree, Nellie Chung, VAB's VP, Marketing & Partnerships
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VAB Announces New Measurement Innovation Task Force
Accelerating Innovation in Media Measurement and Currency
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Media and Marketing Training Resources
Bring you and your team up to speed on the latest in video, media and marketing strategies.
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NEW! Audience-Based Buying Insights Center
Embracing change and innovation can be difficult. We’re here to help.
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Just In: MRC Votes to Suspend Nielsen’s National and Local Market Accreditation
Why Nielsen’s accreditation was revoked.
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VAB IMPACT Diversity Leadership Summit
Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!
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VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
Stream On
23 real-world case studies highlighting how video streaming drives brand success
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