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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Simplifying Common Video Measurement Terminology
8-page glossary clarifying topics and terms
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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5 Reasons Why Marketers Spend Billions in Linear TV
Need rationale for your linear TV investment? Looking to quantify what a linear TV campaign can deliver for your brand or client? This piece equips you with the 5 ways linear TV is driving out-sized impact for brands.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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Today’s Innovations in TV Measurement Q2 Release
In this second release of our quarterly series, we share 15 case studies across 10 product categories including tech, beverages, beauty and healthcare. You’ll see how brands used modern measurement to improve brand perception, optimize targeting, manage frequency and drive conversions.
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VAB Happenings
VAB Measurement Innovations Series Q2
Join us THIS WEEK! Register Now - VAB invites you to the VAB Measurement Innovations Series Q2, a NEW week-long series highlighting the expertise of modern measurement innovations to marketers.
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WATCH NOW - Cynopsis 7th Annual Measurement & Data Conference
VAB President & CEO Sean Cunningham was at this year's Cynopsis Measurement & Data Conference on June 7 in NYC!
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VideoNuze's Connected TV Advertising Summit June 14-15 (Virtual)
Watch Now! Danielle DeLauro moderated a panel on CTV Innovation at this year's Connected TV Advertising Summit.
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See Sean Cunningham's Partner Spotlight on VideoAmp's Vamplify
In this episode of Vamplify, VideoAmp’s SVP, Marketing Esther Maguire talks to Sean Cunningham on how and when his org began socializing to their constituency the economic upside in moving from a panel-based system to a census-based one.
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VAB Convergent TV Week
WATCH NOW! VAB's Convergent TV Week - a NEW series of insights and inspiration around Convergent TV.
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Upfront Planning Resources
A list of resources filled with the data, analysis and insights needed to make informed investment decisions.
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VAB EVP Danielle DeLauro at L.A. TV Week's Advanced Advertising Summit
Daneille hosted a panel on Advertising on CTV Panel. Learn more!
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VAB Measurement Innovations Series Q1
WATCH NOW! VAB invites you to the VAB Measurement Innovations Series, a NEW week-long series highlighting the expertise of modern measurement innovations to marketers.
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Listen to Sean Cunningham's Interview on AdExchanger Talks
Sean Cunningham is interviewed on the latest episode of AdExchanger Talks on Nielsen, new measurement companies, and predictions on this year's Upfront.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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Today’s Innovations in Measurement - Q2 2022
15 Real World Case Studies Across 10 Product Categories
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