Trending Insights
View allVAB In Action
View allThe Power Play: Unlocking Consumer Insights to Win in Women’s Sports Marketing | Watch Now!
Tap into the sports marketing momentum and harness the explosive growth and fan engagement fueling the women’s sports revolution.
Watch On-Demand: VAB at EMARKETER's 2025 CTV and Streaming Virtual Summit
Watch VAB's Ben Vandegrift discuss activation and measuring CTV campaigns with EMARKETER and Nutrafol!
VAB In The News
-
Pharma TV ad campaigns spark online search surges and sales lifts
EMARKETER -
US Healthcare and Pharma Ad Spending 2025
EMARKETER -
Why VideoAmp Thinks It Can Bust Nielsen’s TV Ratings Monopoly
Forbes -
Pharma TV ad restrictions could disproportionately affect Black, Hispanic, and Asian consumers
EMARKETER -
VAB’s Sean Cunningham Blitzes Nielsen’s ‘Big Data’ at CIMM Conference
The Measure -
Streaming Sports Boom Means More Confusion, More Frustration and More Bills
The Wrap
Be an Insider. Subscribe to our newsletter.
Get VAB updates right in your inbox.
VAB Insights library
Dive into our collection of over 300 original reports, inspired by questions from marketers just like you. Whether you’re seeking answers to your marketing stategy questions or curious about the latest industry trends, come explore with us.
You have questions. We have answers.
Get immediate access to our Insights library.
Trusted by
















