Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.
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What’s the Deal with Viewership Data Collection?

Part 1 of a 5-part series that will provide you with clear and straightforward answers to the most asked questions about video measurement. Learn how recent innovations can help you to plan, buy and measure campaigns more effectively.

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MarketWatch: These Are the Top Streaming Trends Impacting Marketing Plans in 2023

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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What is?

What is TV?

The traditional notion of what TV is no longer applies. We share the modern, expanded definition of TV, rooted in how consumers define it.

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Fast Facts

What’s the Spread? Understanding the Impact of Streaming Exclusivity on NFL Viewership

Data and analysis comparing the NFL viewership of streaming-only games vs. those on linear TV

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Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Marketer's Guide

25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.

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VAB Happenings

VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement

VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement

Is an impression an impression, or should only premium video count? Learn more on Broadcasting+Cable.

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Together. Changing the way we measure TV.
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