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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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What is TV?
The traditional notion of what TV is no longer applies. We share the modern, expanded definition of TV, rooted in how consumers define it.
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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What’s the Spread? Understanding the Impact of Streaming Exclusivity on NFL Viewership
Data and analysis comparing the NFL viewership of streaming-only games vs. those on linear TV
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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25 Ways TV Grows Brands
Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.
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VAB Happenings

VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement
Is an impression an impression, or should only premium video count? Learn more on Broadcasting+Cable.
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VideoNuze Connected TV Advertising Preview 2023 | WATCH NOW
Watch VAB EVP Danielle DeLauro moderate 'The Big Picture: Trends and Opportunities in CTV in 2023.'
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Danielle DeLauro at the 2023 ANA Media Conference - Watch the Session
Danielle DeLauro joined leaders from the ANA and The Procter & Gamble Company for Cross-Media Measurement: Driving Change Through Industry Alignment.
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12 Months of Multicultural Marketing Insights - Full Series Available Now
Full-Year Monthly Diversity Series
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U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video
The JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies.
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ASKING FOR A FRIEND, a virtual series by The Current
Watch VAB EVP Danielle DeLauro and SVP, Director of Integrated Strategy & Marketing answer questions about incrementality and FAST.
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OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
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