A look at the nuanced viewing behavior by ‘cord status’ and how streaming drives incremental reach and audience engagement.
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We are media specialists, video intelligence experts, data geeks, creative thinkers and industry collaborators.

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The Secret of My Success

Examining The Winning Marketing Strategy That’s Fueling High-Growth DTC Brands

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TheVAB

Just Released! Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming

A look at the nuanced viewing behavior by ‘cord status’ and how streaming drives incremental reach and audience engagement.

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Advertising Can Be Complicated. We’re Here To Help.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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The VAB Top 10

Our 10 must-read insights charts of the quarter

VAB’s 10 most requested and talked about slides of Q3 to help you make smarter decisions and set you up for success.

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming

Looking to drive incremental audience reach and engagement in a fragmented video landscape? This piece gives you a look at the nuanced video viewing behavior by ‘cord status’ and shows how a streaming component can make an incremental impact in a campaign.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Marketer’s Guide

The Secret of My Success

Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.

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Cablefax 2021 Diversity List -Nellie Chung named Honoree

Cablefax 2021 Diversity List -Nellie Chung named Honoree

We congratulate Diversity List Honoree, Nellie Chung, VAB's VP, Marketing & Partnerships

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