Trending Insights
View all
VAB In Action
View all
New Webinar: Unlocking the Power of Data Enrichment for Media
Join industry leaders from VAB, MRI-Simmons, Warner Bros. Discovery, and Transunion on Tuesday, November 12 at 12pm ET.
Hear from VAB's Danielle DeLauro at 2024 CTV Ad Days New York | November 13 2024
Danielle will be moderating the panel 'Driving streaming ad tiers to new heights.' She'll be joined by leaders from Dentsu, WBD, Disney and AWS. Register now!
VAB In The News
-
Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’
Awful Announcing -
Nielsen rivals are gaining acceptance among advertisers, study finds
AdAge -
Gen Z Finds that Social Media is Not So Social
Cablefax -
Consumers’ moods—and purchase intent—goes up at the movies, report finds
Marketing Brew -
Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z
AdAge -
Podcast: Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency
Next in Media
Be an Insider. Subscribe to our newsletter.
Get VAB updates right in your inbox.
VAB Insights library
Dive into our collection of over 300 original reports, inspired by questions from marketers just like you. Whether you’re seeking answers to your marketing stategy questions or curious about the latest industry trends, come explore with us.
You have questions. We have answers.
Get immediate access to our Insights library.
Together. Changing the way we measure TV.
Learn More
Explore VAB Insights Hubs
9 curated destinations on streaming,attribution, case studies and more.
Explore
VAB Webinar Hub
Learn from inspiring conversationswith industry leaders.
Watch now
Fresh perspectivesand hot takes
Check out our new blog, VAB Voices!
Start Learning
Trusted by
