Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
You have questions. We have answers.
Get immediate access to our Insights library.
Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
Learn more
Simplifying Common Video Measurement Terminology
8-page glossary clarifying topics and terms
Download Here
Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
Learn more
How can I best use video to connect with influential Asian American consumers?
In the spirit of AAPI Heritage Month, we're sharing the ways that marketers can better engage with Asian Americans, the fastest growing multicultural segment in the US.
Learn More
Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
Learn more
Welcome to TV - Full Year 2021
Learn more about the 315 new advertisers across 74 product categories that invested over $1.3 Billion in national TV in 2021
View MoreYou have questions. We have answers.
Get immediate access to our Insights library.
VAB Happenings
VAB Convergent TV Week
REGISTER NOW! VAB invites you to Convergent TV Week, a NEW week-long series of insights and inspiration around Convergent TV.
Learn MoreThe Latest
-
Listen to Sean Cunningham's Interview on AdExchanger Talks
Sean Cunningham is interviewed on the latest episode of AdExchanger Talks on Nielsen, new measurement companies, and predictions on this year's Upfront.
Learn More -
Upfront Planning Resources
A list of resources filled with the data, analysis and insights needed to make informed investment decisions.
Learn More -
-
Cynopsis 7th Annual Measurement & Data Conference
Join VAB President & CEO Sean Cunninham at this year's Cynopsis Measurement & Data Conference.
Learn More -
VAB Measurement Innovations Series Q1
WATCH NOW! VAB invites you to the VAB Measurement Innovations Series, a NEW week-long series highlighting the expertise of modern measurement innovations to marketers.
Learn More -
Register now! VideoNuze's Connected TV Advertising Summit June 14-15 (Virtual)
Register now to hear Danielle DeLauro moderate a panel on CTV Innovation.
Learn More -
OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platforms
Learn More -
NATPE The Evolution & Transformation of Television 4/12 - Watch Now!
VAB's Marianne Vita moderates 'The Evolution of Media Buying and Its Impact on Brands' at this year's The Evolution of Television & Transformation of Television.
Learn More -
Best Practices + the Growing Incremental Reach Opportunity for Marketers in Video Streaming, Op-Ed by Jason Wiese
Quirks Media Op-Ed by Jason Wiese, SVP, Director of Strategic Insights
Learn More -
NEW Monthly Multicultural Insights Series! Answering Marketer FAQ's
New Full-Year Monthly Diversity Series!
Learn More
Trusted by
VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
How can I best use video to connect with influential Asian American consumers?
Answers to the most FAQs
View Now
