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Insights Library

Welcome to TV: First Half 2026

Meet the brands who are building impact by adding multiscreen tv to their media mix.

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NEW ADVERTISERS
Welcome to TV: First Half 2026

What is AI Slop?

This infographic defines AI slop, exposes its impact on advertisers, and helps marketers protect their advertising dollars from questionable ad environments.

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INFOGRAPHIC
What is AI Slop?

What TV investment strategies are digital-native brands implementing for the holiday season?

Built with data from a Tatari custom survey

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HOLIDAY SHOPPING
What TV investment strategies are digital-native brands implementing for the holiday season?
VAB Insights Hubs

VAB Insights Hubs

Your destination for data, trends and analysis
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Welcome to TV: First Half 2026
Welcome to TV: First Half 2026

Meet the brands who are building impact by adding multiscreen tv to their media mix.
What is AI Slop?
What is AI Slop?

Define AI slop so you can defend your advertising dollars.
The Pharmacy
The Pharmacy

Answering 7 questions about Pharmaceuticals, the largest TV advertising category.
More Illusions of the Internet
More Illusions of the Internet

Uncovering 12 additional realities across audiences, advertising, products & services and content.
Spot the Difference & See How Premium Video Platforms Deliver
Spot the Difference & See How Premium Video Platforms Deliver

More attention. More impact. More value.
Creating Credibility: How Premium Video enhances the connection between digital creators and diverse audiences
Creating Credibility: How Premium Video enhances the connection between digital creators and diverse audiences

Custom research showing how Premium Video Platforms boost creator credibility, which drives outcomes...
The Essential 10 of Q3
The Essential 10 of Q3

VAB’s Must-Read Charts of Q3—from creators, podcasts and cinema misconceptions to ad safety, news...
Advertisers’ Holiday Wish List
Advertisers’ Holiday Wish List

Unwrap the stats of the season and level up your strategy
The Fandom Flywheel: 8 Interconnected Ways Fans Engage With Their Favorite Premium Video Content
The Fandom Flywheel: 8 Interconnected Ways Fans Engage With Their Favorite Premium Video Content

Real-world examples and stats that illustrate why Premium Video sits at the center of culture.
What TV investment strategies are digital-native brands implementing for the holiday season?
What TV investment strategies are digital-native brands implementing for the holiday season?

Data from a Tatari client survey
Multiscreen TV Case Studies by Category
Multiscreen TV Case Studies by Category

Brand success stories highlighted through real-world multiscreen TV case studies
Well Actually: Dispelling 15 Misconceptions About Cinema
Well Actually: Dispelling 15 Misconceptions About Cinema

Examining cinema’s momentum and the strong environment it creates for brands to connect with engaged...

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