We’re passionate about identifying growth brands, which is why for the last six years we’ve been tracking the TV investment of data-focused, performance-driven, digital-native direct-to-consumer brands. Our latest analysis of this growing category, Direct Outcomes: Analyzing The ‘Big Bets’ That DTC Brands Are Making On TV, again demonstrates how TV has been instrumental in driving consumer action for a robust set of DTC brands.
As a natural extension to this Insights work, VAB just launched our 2nd annual founders campaign, You Innovate. TV Elevates. with and , two digitally-native profitable brands for whom television quickly became an integral component of the marketing mix. Hear the authentic voice of company founders John Foley of Peloton and Jerry Hum of Touch of Modern describe how TV was a catalyst to their skyrocketing growth. Their stories will be airing on multiscreen TV on over 60 networks nationally and locally.
Watch John Foley, Founder and CEO of Peloton talk about how TV transformed his business exponentially in his story.
Peloton is a global technology company revolutionizing fitness.
“Television continues to outperform our other marketing opportunities on a dollar for dollar basis, so it’s great for the brand and the bottom line.”
Watch Jerry Hum, CEO and Co-Founder of Touch of Modern, talk about how TV has significantly elevated his brand.
Touch of Modern is the leading ecommerce app for men to discover cutting edge lifestyle products.
“As a digitally-native brand, when we started with television it was just an experiment and it ended up being the biggest portion of our marketing spend. If I were advising another company, I’d tell them to test TV out, but as a competitor, I’d tell them not to.”
VAB launched the founders campaign Television. Be Known. in 2018 with the inspiring stories of Wayfair and Gwynnie Bee, the first-ever TV industry ad campaign to underscore the pivotal role that television plays in business growth. Watch the VAB stories ofand .