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What TV investment strategies are digital-native brands implementing for the holiday season?
What TV investment strategies are digital-native brands implementing for the holiday season?

Data from a Tatari client survey
Multiscreen TV Case Studies by Category
Multiscreen TV Case Studies by Category

Brand success stories highlighted through real-world multiscreen TV case studies
Well Actually: Dispelling 15 Misconceptions About Cinema
Well Actually: Dispelling 15 Misconceptions About Cinema

Examining cinema’s momentum and the strong environment it creates for brands to connect with engaged...
Bad Actors: Examining How Much Objectionable Advertising Google Takes Action Against
Bad Actors: Examining How Much Objectionable Advertising Google Takes Action Against

Analyzing the findings from Google's 2025 brand safety report.
Listen Up & Watch: How Podcasts are Reshaping Audiovisual Advertising
Listen Up & Watch: How Podcasts are Reshaping Audiovisual Advertising

Podcasts are embracing video and creating opportunities for media publishers and brands to engage co...
How Americans Spend Their Leisure Time – 2025 Update
How Americans Spend Their Leisure Time – 2025 Update

This one-page infographic breaks it down by category
DTC Advertisers' Historical TV Spend List: 2025 Update
DTC Advertisers' Historical TV Spend List: 2025 Update

VAB Member Exclusive: Check out the TV spend of 861 DTC brands from 2013-2025
Exceeding Goals: 10 Ways the World Cup Overdelivered for Advertisers
Exceeding Goals: 10 Ways the World Cup Overdelivered for Advertisers

Learn how the Premium Video event of the summer drove five weeks of ratings, reach, and outcomes suc...
Are TV news environments effective for advertisers?
Are TV news environments effective for advertisers?

Marketers’ must-knows ahead of election season.
How can I engage with audiences during election season?
How can I engage with audiences during election season?

Answering marketers’ most-asked questions.
Expanding the Creator-Verse: Why Digital Creators Are Embracing Premium Video Platforms
Expanding the Creator-Verse: Why Digital Creators Are Embracing Premium Video Platforms

Built from a custom survey of US consumers, learn how these powerful partnerships are driving new ou...
What’s the Deal with What’s Next in Measurement?
What’s the Deal with What’s Next in Measurement?

View 5 future trends within video advertising measurement that will empower marketers to measure the...