Insights Report
Left to Your Own Devices: Understanding Consumption in Today’s Connected World - 3Q'18

One of our most popular and requested reports, Left to Your Own Devices, is refreshed quarterly and reports on the evolving media consumption habits of consumers, across various demographics.

This current report is based upon the latest available data from Q3 2018.

Although overall time spent with television (the device) has decreased as video viewing continues to grow on alternative devices, such as connected devices and smartphones, ad-supported multiscreen TV brands are well-positioned to continue capturing audiences across all demos and across any screen. Highlights from this report include:


  • In any given minute, there are 8x more adults 18+ watching multiscreen TV brands than are on YouTube, and there are 5x more millennials watching multiscreen TV brands than are on Facebook.
  • Multiple ad-supported TV brands rank in the top five most popular digital platforms across major content genres.
  • Connected TVs are projected to reach 60% of the U.S. population by 2022, an increase of over 21 million people from 2018 to 2022.
Device Segmentation
Exploring the How, Who, Where, When, and What
A Visual Representation of Media Usage (Reach and Time Spent) Across Devices
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