Although overall time spent with television (the device) has decreased as video viewing continues to grow on alternative devices, such as connected devices and smartphones, ad-supported multiscreen TV brands are well-positioned to continue capturing audiences across all demos and across any screen. Highlights from this report include:
- In any given minute, there are 8x more adults 18+ watching multiscreen TV brands than are on YouTube, and there are 5x more millennials watching multiscreen TV brands than are on Facebook.
- Multiple ad-supported TV brands rank in the top five most popular digital platforms across major content genres.
- Connected TVs are projected to reach 60% of the U.S. population by 2022, an increase of over 21 million people from 2018 to 2022.
Exploring the How, Who, Where, When, and What
A Visual Representation of Media Usage (Reach and Time Spent) Across Devices