Insights Report
Left To Your Own Devices-Q4 '18: Understanding Consumption in Today’s Connected World

In the Q4 '18 edition of Left to Your Own Devices, we explore the media consumption habits of major demographic segments and take a deeper look into TV viewing habits during popular Q4 holidays.

This report is based upon data from Q4 2018.

Consumers are living in a video world – it accounted for over 50% of the 11+ hours that people spend with media per day in Q4 ‘18 - but it’s important to note that Television reigns as the leader of this world, with “live TV” representing nearly 70% of total video viewing.


However, we know that different demographics and people in different life stages may consume media differently than others and these behaviors continue to evolve. In recognition of this, we’ve updated our comprehensive segmentation analysis highlighting the who, what, where, when and how by device, which explores the nuances that exist within the video ecosystem.


Although overall time spent with Television (the device) has decreased, as video viewing grows on alternative devices such as connected devices and smartphones, ad-supported multiscreen TV brands are well-positioned to capture audiences across all demos and across any screen:


  • Ad-Supported TV-branded digital platform collectively grew their unique mobile reach to over 200 million adults in Q4 2018
  • In any given minute…there are 8x more Adults 18+ watching multiscreen TV brands than are on YouTube and there are 5x more Millennials watching multiscreen TV brands than are on Facebook 
  • Multiple ad-supported TV brands rank in the top 5 most popular digital platforms across major content genres
Segmentation:
Consumption Skews By Video Device
A Visual Representation of Media Usage (Reach and Time Spent) Across Devices
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