Insights Report
Left to Your Own Devices: Understanding Consumption in Today’s Connected World - Q4'18

One of our most popular and requested reports, Left to Your Own Devices, is refreshed quarterly and reports on the evolving media consumption habits of consumers, across various demographics.

This current report is based upon the latest available data from Q4 2018.

Although overall time spent with Television (the device) has decreased, as video viewing grows on alternative devices such as connected devices and smartphones, ad-supported multiscreen TV brands are well-positioned to capture audiences across all demos and across any screen. Highlights from this report include:


  • Ad-Supported TV-branded digital platform collectively grew their unique mobile reach to over 200 million adults in Q4 2018
  • In any given minute…there are 8x more Adults 18+ watching multiscreen TV brands than are on YouTube and there are 5x more Millennials watching multiscreen TV brands than are on Facebook
  • Multiple ad-supported TV brands rank in the top 5 most popular digital platforms across major content genres
Segmentation:
Consumption Skews By Video Device
A Visual Representation of Media Usage (Reach and Time Spent) Across Devices
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