TheVAB

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Case Studies

Impact In Action

How Premium Video Drives Sales in the Pharmaceutical Category

Discover how TV campaigns move audiences, from awareness to action, in our new TV Means Business attribution series.

Marketer's Guide

How Pharma TV Advertising Guides the Path to Treatment

Analysis: TV drives discovery & encourages education in the pharma DTC category

Marketer's Guide

10 Case Studies on Multiscreen TV Driving Mid-Funnel Outcomes for DTC Brands

See how brands saw big results across a variety of strategies and campaign lengths

Impact In Action

View Every First-Time TV Advertiser in 2025: The 354 Brands that Spent $1.07 Billion

Discover how brands of all sizes and budget levels used Multiscreen TV to convert attentive viewers into customer prospects

Impact In Action

How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

See how premium video campaigns are driving website visits and searches for 1st time advertisers.

Impact In Action

How Ad Continuity in Multiscreen TV Drives Incremental Growth for Brands

Analysis of 38 brands across a variety of campaign lengths that details how TV is an effective driver of mid-funnel marketing metrics like website and app traffic.

Impact In Action

How Brand-Building Drives Outcomes for Innovative B2B Advertisers

Let's Get Down to Business - 6 key strategies that successful brands are employing

FAKE WMAA

2026 Super Bowl Advertisers Success Stories

Analysis: How much search traffic did Super Bowl ads drive?

Video Advertising Case Study Corner

Navigate the HUB - Share these resources with your team!

Case Studies

How Premium Video Drives Sales in the Pharmaceutical Category

How Pharma TV Advertising Guides the Path to Treatment

10 Case Studies on Multiscreen TV Driving Mid-Funnel Outcomes for DTC Brands

View Every First-Time TV Advertiser in 2025: The 354 Brands that Spent $1.07 Billion

How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

How Ad Continuity in Multiscreen TV Drives Incremental Growth for Brands

How Brand-Building Drives Outcomes for Innovative B2B Advertisers

2026 Super Bowl Advertisers Success Stories