TheVAB

Latest Insights

26 Streaming Insights Shaping the Marketplace in 2026

Streaming is a cornerstone of Premium Video. Get the latest research, trends and data to inform your marketing strategy.

Marketer's Guide

The Impression Gap

What works harder for marketers on CTV - Premium Video or YouTube?

Fast Facts

What’s the Spread? NFL 2025 Season Viewership Trends

12 Fast Facts on Audience Growth across Amazon Prime, NBC, ESPN/ABC and more.

Trends, Terms and Behaviors

Learn more about how people are streaming, what trends to watch and the implications – and opportunities – for advertisers.

PARTNER INSIGHTS

Unified Streaming: Unlocking Next-Gen Advertising

This white paper explores why unified video platforms are uniquely positioned to unlock next-generation advertising and why attempting to retrofit interactivity into pure SVOD environments is a more difficult path. For brands, agencies, and streaming stakeholders, the future of engagement lies in ag...

Fast Facts

Top 5 CTV Consumer Behaviors in 2025

Stay current on connected TV viewership: ad-supported streaming, bundles, interactive ads and more

Fast Facts

Left to Your Own Devices - June 2025

Get new 2025 stats and data on video consumption across all devices and platforms in the U.S.

What Is?

What is Connected TV? (CTV)

Your overview to Connected TV: clear definitions, trends, infographics and more.

Fast Facts

25 Streaming Trends You Need to Know in 2025

Get the latest on ad-supported streaming, viewing behaviors, device & platform usage, and content quality

Marketer's Guide

Laugh, Cry, Share, Buy

NGL, Gen Z stans streaming. See how premium video gives them all the feels – much more than TikTok, Instagram, Snap and others – and why that means big business for advertisers.

Marketer's Guide

6 Key Ingredients to Success in Streaming

Your roadmap to success in streaming now. Learn how to engage viewers, ignite customer action, drive acquisition, mitigate churn and more.

Free Ad-Supported Streaming TV

FAST, or Free Ad-Supported Streaming TV, is one of the hottest growth areas in ad-supported streaming. Get up to speed on what FAST is, who is watching them, how they differ from AVOD and SVOD and what the advertising opportunity is for marketers.

Marketer's Guide