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VAB at Advertising Week New York 2024!
Join us at Advertising Week NY 2024! View our lineup of thought-provoking sessions and an impressive lineup of visionary speakers you won’t want to miss - October 7-10!
On-Demand Webinar: Optimizing Political Messaging with Emotional Insights
Join experts from VAB and Mediaprobe in a new webinar unpacking one of the most exciting new methods available to marketers looking to objectively quantify audience response: biometric data. Available on demand now.
VAB In The News
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Consumers’ moods—and purchase intent—goes up at the movies, report finds
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Movie marketing for the TikTok generation—how theater chains are trying to reach Gen Z
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Podcast: Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency
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Roku Patent Balances Ad Output as Streaming Industry Plateaus
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With Great Power Comes Great Responsibility
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Meta Will Ask Supreme Court To Block Class-Action Over Metrics
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