Trending Insights
View all
VAB In Action
View all
The State of TV Measurement 2025 | Executive Leadership Rountables 8/12-8/13
Register Now! The State of TV Measurement Series 2025! Executive leadership roundtables you won't want to miss!
Mastering CTV in 2025: Strategies for Success in a Fragmented Streaming TV Landscape | Watch Now!
Premion with VAB unveil findings from their latest Streaming TV Playbook and dive into the trends shaping the future of streaming and offer actionable insights for planning, buying and measuring impactful CTV campaigns.
VAB In The News
-
TV group blasts YouTube for rising flood of unsafe videos
AdAge -
Local TV Searches For Measurement Answers
TVNewsCheck -
At The Tail End Of Upfronts, Nielsen Finds Itself Back In The Doghouse
AdExchanger -
Netflix Nearly Done With Upfront, As Streamer Wraps A Very Profitable 2Q
The Measure -
Future of TV Briefing: Inside the measurement issues roiling this year’s upfront market
Digiday -
The messy world of TV currency and how competitors are trying to unseat Nielsen
The Current
Be an Insider. Subscribe to our newsletter.
Get VAB updates right in your inbox.
VAB Insights library
Dive into our collection of over 300 original reports, inspired by questions from marketers just like you. Whether you’re seeking answers to your marketing stategy questions or curious about the latest industry trends, come explore with us.
You have questions. We have answers.
Get immediate access to our Insights library.
Together. Changing the way we measure TV.
Learn More
Explore VAB Insights Hubs
12 curated destinations on streaming,attribution, case studies and more.
Explore
VAB Webinar Hub
Learn from inspiring conversationswith industry leaders.
Watch now
Fresh perspectivesand hot takes
Check out our blog VAB Voices
Start Learning
Trusted by
