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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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DEIB Marketing Resources
In honor of Black History Month, these guides, reports, videos and infographics will prepare and inspire you to create authentic and business-driving strategies that engage diverse audiences. You’ll find data-fueled insights on the media consumption, viewing behaviors and preferences of various consumers.Learn more
Join Danielle DeLauro at VideoNuze CTV Advertising PREVIEW | Register Now | Feb. 28 @ 1:40pm ET
VAB EVP Danielle DeLauro moderates a virtual discussion on "CTV's Key Trends and Opportunities in 2024" with execs from BBC Studios, Roku, AMC Networks and more. Register for free today.Learn More
VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
After Further Review
…Ready For It? Examining NFL’s 2023 Season Viewership GrowthLearn More
The Latest Insights
VAB’s New Year's Resolutions for Marketers - #1: Prioritize Quality
Learn the importance of value when selecting video ad platforms
VAB’s New Year's Resolutions for Marketers - #2: Demand Transparency
Learn why questioning your video ad partners is key to brand safety and business growth
VAB’s New Year's Resolutions for Marketers - #3: Embrace Innovation
Learn how utilizing innovative solutions can help marketers gain a competitive advantage
VAB’s New Year's Resolutions for Marketers - #4: Adopt Alternatives
Learn the importance of leveraging and embracing modern measurement solutions
3 reasons why understanding the risks of digital ad fraud and ad-tech transparency is critical for marketers
Our Top 10 insights charts of the 4th quarter
VAB’s 10 most popular charts to keep your marketing strategies fresh and innovative with insights on brand safety, cinema, women’s sports, ad fraud and more!
Advanced Measurement Solutions Directory
This guide provides clarity on the topline capabilities of measurement solutions in the video ecosystem today. It features the capabilities of 14 inaugural partners and several case studies showcasing their effectiveness across a range of KPIs.