Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.Learn more
What is TV?
The traditional notion of what TV is no longer applies. We share the modern, expanded definition of TV, rooted in how consumers define it.Download Here
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.Learn more
What’s the Spread? Understanding the Impact of Streaming Exclusivity on NFL Viewership
Data and analysis comparing the NFL viewership of streaming-only games vs. those on linear TVLearn More
VAB provides innovative thinking to make a lasting impact on your brand’s growth.Learn more
25 Ways TV Grows Brands
Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.Learn More
MarTech360 Interview With Sean Cunningham, VAB President and CEO
VAB President and CEO Sean Cunningham sits down with MarTech360 to share more about how VAB is working with industry partners to achieve more transparent, accurate and modern TV measurement.Learn More
VAB Takes on YouTube in Battle Over Whether Content Quality Matters in Measurement
Is an impression an impression, or should only premium video count? Learn more on Broadcasting+Cable.Learn More
VideoNuze Connected TV Advertising Preview 2023 | WATCH NOW
Watch VAB EVP Danielle DeLauro moderate 'The Big Picture: Trends and Opportunities in CTV in 2023.'Learn More
Danielle DeLauro at the 2023 ANA Media Conference - Watch the Session
Danielle DeLauro joined leaders from the ANA and The Procter & Gamble Company for Cross-Media Measurement: Driving Change Through Industry Alignment.Learn More
12 Months of Multicultural Marketing Insights - Full Series Available Now
Full-Year Monthly Diversity SeriesLearn More
U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video
The JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies.Learn More
TV Makes Memories, A Report by Comcast Advertising
Insights from our partnersLearn More
ASKING FOR A FRIEND, a virtual series by The Current
Watch VAB EVP Danielle DeLauro and SVP, Director of Integrated Strategy & Marketing answer questions about incrementality and FAST.Learn More
OpenAP Launches XPm, TV’s Cross-Platform Measurement Framework Powered by OpenID
XPm provides new cross-platform reporting to usher the TV industry toward ID-based targeting and measurement across platformsLearn More
VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
The Latest Insights
How can I drive in-store traffic with streaming?
2 case studies showing how brands drove in-store traffic using a streaming video ad campaign.
How can I make an impact on a local level with streaming?
5 case studies showing how brands made an impact on a local level using a streaming video ad campaign.
How do I use streaming video to boost sales?
3 case studies showing how brands boosted sales using a streaming video ad campaign.
How do I use streaming to extend the reach of my video campaign beyond linear TV?
5 case studies showing how brands extended their reach using a streaming video ad campaign.
25 Ways TV Grows Brands
Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel