Advertising Can Be Complicated. We’re Here To Help.
The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.Learn more
What’s the Deal with Measurement?
This 5-part series shares answers to your most commonly asked questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement.Learn more
VAB provides innovative thinking to make a lasting impact on your brand’s growth.Learn more
Marketers Must Take Back Their Power And Demand Platform Transparency
As one of the most highly capitalized companies in the world, Google is more than fully capable of making everything a marketer wants to see transparent and verifiable. Read the Forbes Agency Council Post by Sean Cunningham, President & CEO at VAB.Learn More
VAB Asks Nielsen Not To Use Amazon Data To Measure ‘Thursday Night Football’
Sean Cunningham, VAB President & CEO, called upon Nielsen to halt its use of Amazon's first-party viewership data on Thursday Night Football.Learn More
VAB Insights Library
We are known for our original first-class marketer’s guides, videos, and reports that are widely used throughout the industry
The Latest Insights
A Silver Lining
2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+
Direct-to-Consumer Historical TV Spend Advertiser List
VAB Member Exclusive: View the TV spend of over 590 DTC brands based on VAB customized categories for 2013 – 2022
Did YouTube allow for targeted campaigns to be served on “Made for Kids” channels?
Shortening the Path to Purchase
Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance
What’s the Deal with What’s Next in Measurement?
View 5 future trends within video advertising measurement that will empower marketers to measure the impact of their multiscreen TV campaigns more effectively.
Our Top 10 insights charts of the 2nd quarter
VAB’s 10 most popular charts to keep you up-to-date on trends, analysis and opportunities in video advertising