WELCOME TO TV
169 new brands advertised on TV for the first time in the first half of 2024, totaling $380M in TV ad spend. GET THE COMPLETE LIST

VAB is at the center of the video marketing industry.

We empower you with fresh insights that build your brand.

You’ll find us leading the change to ensure a more transparent, accountable and business-growing marketplace.

Learn more about VAB
TheVAB

New VAB Member: NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents.

Learn More
TheVAB

Stay in the Know

By keeping connected with us, you’ll be among the first to receive new, industry-shaping Insights reports, exclusive invitations, breaking industry news and more – right in your inbox.

Join Our Community

Trending Insights

View all
VAB In The News
  • Nearly 170 New Advertisers On TV In First-Half 2024: VAB
    MediaPost
  • TV advertising still king, US-based SMMEs reap rewards
    Biz Community
  • TV advertising drives brand results: Here’s what the numbers say
    Marketing Dive
  • Nielsen rivals are gaining acceptance among advertisers, study finds
    AdAge
  • Nielsen first-party data inclusion approved by Media Rating Council, may expand beyond ‘Thursday Night Football’
    Awful Announcing
  • Gen Z Finds that Social Media is Not So Social
    Cablefax

Be an Insider. Subscribe to our newsletter.

Get VAB updates right in your inbox.

...

VAB Insights library

Dive into our collection of over 300 original reports, inspired by questions from marketers just like you. Whether you’re seeking answers to your marketing stategy questions or curious about the latest industry trends, come explore with us.


You have questions. We have answers.

Get immediate access to our Insights library.

Task Force Logo
Together. Changing the way we measure TV.
Learn More
Insights Hubs
Explore VAB Insights Hubs
9 curated destinations on streaming,attribution, case studies and more.
Explore
Insights Hubs
VAB Webinar Hub
Learn from inspiring conversationswith industry leaders.
Watch now
Insights Hubs
Fresh perspectivesand hot takes
Check out our new blog, VAB Voices!
Start Learning

Trusted by

Comcast
Dentsu Aegis
Disney_Plus
Horizon
Hulu
Mediacom
NBCUniversal
Paramount_Plus
Peloton
Ro
Spectrum Reach
TradeDesk
Tubi
Walton Isaacson
Wayfair
innovid_
ispot-tv