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The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.
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Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
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Untangling Terminology Within Data, Identity & Privacy
Simplified terms and a comprehensive glossary
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Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
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The Importance of Education & Training in Audience-Based Buying
A fresh take on embracing innovation with education.
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Transform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
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The Secret of My Success
Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories such as Travel, Men’s Health, Home Goods & Services, Apparel & Accessories, Real Estate and Beauty, you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.
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VAB Happenings
VAB Attribution & Outcomes Week
VAB Brings You Attribution and Outcomes Week.
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Made to Measure: Exploring New Cross-Platform Measurement Solutions
Sean's session at Cynopsis's That BIG TV Conference, Sept 2021
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VAB Announces New Measurement Innovation Task Force
Accelerating Innovation in Media Measurement and Currency
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NEW! Audience-Based Buying Insights Center
Embracing change and innovation can be difficult. We’re here to help.
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WSJ: Nielsen Asks to Take a Break From Key Media-Industry Seal of Approval
VAB exposed deep rooted flaws in Nielsen's core measurement and they chose not to fix the issues. Nielsen, under pressure and under audit, puts it’s MRC accreditation on hiatus.
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VAB IMPACT Diversity Leadership Summit
Watch candid, honest, powerful conversations with Refinery29, Inc., L'Oréal, SiriusXM, P&G, Publicis, UM Worldwide, ANA AIMM, Verizon, Clorox, RAPP, CarMax, AAAZA, Univision, A+E Networks, AARP,BCW Global + more during our week-long summit!
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WATCH NOW: Beyond The Hype: A Performance Marketer’s Guide To Streaming TV
A VAB Inspire webinar with Marketing Architects
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2021 ANA Brand Masters Conference: Driving Business Growth by Seizing 2021’s Best TV Video Innovation
2021 ANA Brand Masters Conference
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2021 VAB Young Rising Star Award Winner!
View the recipient and honorees of the 2021 VAB Young Rising Star award!
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Pride TV Summit 2021 With Sean Cunningham
A Researcher's Study: Four Brand Case Studies in the LGBTQ+ Market with Sean Cunningham
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Resilience: Preparing for the Future of TV with Sean Cunningham
Sean as sits down with Adweek to explore the current space including lessons to be learned as we look ahead across content creation, advertising trends, analytics revenue streams, and more.
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The Secret of My Success
Examining The Winning Marketing Strategy That’s Fueling High-Growth DTC Brands
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