Understand why consumers care deeply about the quality of content and their advertising experiences when it comes to brand consideration. Learn more about the positive ‘halo effect’ created by aligning your ads with high-quality video content.
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Join Sean Cunningham at Beet Retreat San Juan 2024

March 6-8 — VAB President & CEO Sean Cunningham moderates keynote fireside chats with John Halley, Paramouont Advertising and Donna Speciale, TelevisaUnivision. Plus, he gives a special presentation on "Why Aspire to One Fully Lit Transparency Ideal?"

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TheVAB

The recipe for streaming profitability: Balancing revenue and costs like a chef

In a new op-ed, VAB EVP Danielle DeLauro explains how achieving profitability in the streaming industry is akin to crafting a gourmet dish. She shares the secret ingredients streaming platforms need to be successful.

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Reimagine a More Transparent, Accountable and Business-Building Marketplace.

The marketing world offers more innovation and opportunities than ever before. VAB is here to help make sense of it all by simplifying the complex and discovering new insights to transform how you drive business growth.

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Simplicity

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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What is?

What is Brand Safety?

Learn how brand safety & suitability strategies are essential to strengthening brand reputation

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Discover

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Fast Facts

The Consumer Connection

Understand why consumers care deeply about the quality of content and their advertising experiences when it comes to brand consideration. Learn more about the positive ‘halo effect’ created by aligning your ads with high-quality video content.

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Transform

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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Marketer’s Guide

Hidden Costs

3 reasons why understanding the risks of digital ad fraud and ad-tech transparency is critical for marketers

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VAB IN ACTION

Sean Cunningham Speaks at Beet Retreat San Juan | Mar. 6-8

Sean Cunningham Speaks at Beet Retreat San Juan | Mar. 6-8

Join VAB's Sean Cunningham, President & CEO, for a special presentation, as well as keynote fireside chats with John Halley at Paramount Advertising and Donna Speciale at TelevisaUnivision.

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