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How To Really Be A Force for Good
Where are dollars from digital ad fraud being funneled to? Hint: It’s not your local Boys and Girls Club. The latest op-ed by Jason Wiese, SVP, Director of Strategic Insights at VAB, takes a hard look at the industry's #1 issue.
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AdExchanger: YouTube Is Invading The Living Room
As a counterpoint to YouTube’s "braggadocio" at the upfronts this year, VAB recently released research which found that Gen Z viewers are more influenced by TV and streaming content rather than content on TikTok, Instagram or YouTube.
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Meta Seeks Do-Over In Battle With Advertisers Over Inflated Metrics
Initial complaint by Meta advertisers in the class-action lawsuit cites a 2017 VAB report highlighting Facebook's overestimation of audience reach,
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Marketing Brew: Pause ads pay off on streaming, according to VAB research
About half of viewers have taken action upon seeing a pause ad, according to VAB's new report on "6 Key Ingredients to Streaming Success."
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The Wrap: The Rise of Women’s Sports Isn’t a Moment, It’s a Movement | Analysis
Danielle DeLauro, VAP EVP, speaks to The Wrap: "When women are represented in the sports media coverage, and the athletes are given the same level of respect and attention as the men — you see that audiences tune in."
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Hear from VAB's Jason Wiese at 2024 CTV Ad Days | June 11 in Los Angeles, CA
Jason Wiese, SVP, Director of Strategic Insights at VAB, will join the 2024 CTV Ad Days conference and speak on the rise of short-form advertising. Registrations now open!
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Join VAB at the StreamTV Show | June 24 in Denver, CO
Reed Kiely, Director, Data Insights & Trends at VAB, will join the 2024 StreamTV Show in Colorado and speak on driving viewer acquisition, engagement, and growth strategies. Registrations now open!
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