Small Business Marketing Resources
VAB Insights Hub

Small Business Marketing Resources

Multiscreen TV has been proven to grow SMBs by expanding their customer base, driving website visits, increasing in-store traffic and more.

Navigate the HUB - Share these resources with your team!

Reasons to Launch a Multiscreen TV Campaign Success Stories from Multiscreen TV Campaigns Premium Video vs. Comparable Media New TV Advertisers Woes of the World Wide Web

Success Stories from Multiscreen TV Campaigns

Back your plans with proven, real-world results

Impact In Action
How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers
How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

See how premium video campaigns are driving website visits and searches for 1st time advertisers.
Impact In Action
How Ad Continuity in Multiscreen TV Drives Incremental Growth for Brands
How Ad Continuity in Multiscreen TV Drives Incremental Growth for Brands

Analysis of 38 brands across a variety of campaign lengths that details how TV is an effective driver of mid-funnel marketing metrics like website and app traffic.
Marketer's Guide
Understanding the Importance of Brand-Building for Niche Marketers
Understanding the Importance of Brand-Building for Niche Marketers

Let it Grow - Why is branding so important for niche brands with highly targeted audiences?
Impact In Action
How Brand-Building Drives Outcomes for Innovative B2B Advertisers
How Brand-Building Drives Outcomes for Innovative B2B Advertisers

Let's Get Down to Business - 6 key strategies that successful brands are employing
FAKE WMAA
As a small business owner, how can I effectively advertise on TV?
As a small business owner, how can I effectively advertise on TV?

Question of the Week - Week of 4/29
Marketer FAQ
Is Equity-Building Important for Niche Brands?
Is Equity-Building Important for Niche Brands?

Answering questions about the power of multiscreen TV for niche brands
Marketer FAQ
Can Multiscreen TV Be Effective for Brands with Niche Audiences?
Can Multiscreen TV Be Effective for Brands with Niche Audiences?

Answering questions about the power of multiscreen TV for niche brands
Marketer FAQ
How are SMBs achieving growth through multiscreen TV?
How are SMBs achieving growth through multiscreen TV?

See how these businesses are increasing their customer base and website traffic
Marketer FAQ
How Can Businesses Use TV Advertising to Build Customer Relationships?
How Can Businesses Use TV Advertising to Build Customer Relationships?

See how businesses are utilizing TV to build customer relationships and how this drives KPIs like increased attention, consideration and website visits.