Searching for clear definitions of the most commonly used terms and media math formulas?

We’re dedicated to helping brand leaders make fully informed media decisions. The tools and resources below are designed to decode commonly used terms and acronyms and guide businesses through the process of developing a campaign.

Local Resources

Getting ready to start planning and buying local cable? These resources will help you begin developing your campaign:

VAB Insights

Looking to learn more about current topics in video such as video device usage, addressable TV, millennials, or attribution? You’ll find clear data and analysis within our Insights in the form of marketer’s guides, reports, videos, webinars, and infographics.

Media Terminology & Formulas

Need a refresher on common industry terms? The tools below will help bring you and your team up to speed:


Local and national sales people are ready to answer your questions and help you develop your own campaign.