Advertising Essentials
VAB Insights Hub

Advertising Essentials

VAB glossaries and overviews of important topics within advertising, marketing, media and television.

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Overviews of Relevant Topics Glossaries for Marketers Infographics

Overviews of Relevant Topics

Our "What is?" pieces are meant to provide the key facts and data around industry topics in a digestible format.

What Is?
What is Addressable TV?
What is Addressable TV?

Embracing industry innovation and modern advertising targeting solutions
What Is?
What Is Audience-Based Buying?
What Is Audience-Based Buying?

Clarifying marketing topics and terms
What Is?
What is Brand Safety?
What is Brand Safety?

Learn how brand safety & suitability strategies are essential to strengthening brand reputation.
What Is?
What is Connected TV? (CTV)
What is Connected TV? (CTV)

Your overview to Connected TV: clear definitions, trends, infographics and more.
Marketer FAQ
What is Convergent TV and why is it happening?
What is Convergent TV and why is it happening?

Part of our 4-part Convergent TV Marketer FAQ Series
What Is?
Data Privacy 101: Decoding Key Definitions and Terms
Data Privacy 101: Decoding Key Definitions and Terms

Break down essential concepts in part 2 of our 3-part series on data privacy and security
What Is?
What Is The Digital Video Supply Chain?
What Is The Digital Video Supply Chain?

Learn how to successfully navigate the complexity of the digital video supply chain
What Is?
What is Digital Ad Fraud?
What is Digital Ad Fraud?

Learn key terms and concepts and equip yourself with tips and strategies to mitigate ad fraud for your brand
Marketer's Guide
Getting to Know the Emerging FAST Ecosystem and its Audience
Getting to Know the Emerging FAST Ecosystem and its Audience

4-part series answering common questions about Free Ad-Supported Streaming TV (FAST)
What Is?
What is NextGen TV? (ATSC 3.0)
What is NextGen TV? (ATSC 3.0)

Answers to three common questions on the latest technology in Broadcast TV
What Is?
What is Programmatic TV?
What is Programmatic TV?

Programmatic TV 101 - clear definitions, trends, infographics, and much more.
What Is?
What Is the Social Video Ecosystem?
What Is the Social Video Ecosystem?

A top-down view of the social video ecosystem
What Is?
What is TV? Here's the modern definition.
What is TV? Here's the modern definition.

The modern consumer's definition of TV. TV is linear TV, CTV, AVOD, SVOD and FAST. It’s Smart TVs, mobile, laptops – and more
What Is?
What is The U.S. Census?
What is The U.S. Census?

A 3-page read explaining what the census is and its importance to marketers
What Is?
What is a Video Impression?
What is a Video Impression?

Understand the true value of video impressions and optimize your media buying strategy